Zobrazeno 1 - 2
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pro vyhledávání: '"Yonca Yıldırım"'
Publikováno v:
International Journal of Pharmaceutical and Healthcare Marketing. 16:337-353
Purpose This study aims to reveal the mediating role of patient satisfaction on the impact of relationship marketing on hospital loyalty. Design/methodology/approach The scale questionnaires used in the study was the Relationship Marketing, Hospital
Autor:
Harun Kirilmaz, Yonca Yıldırım
Publikováno v:
İnsan ve İnsan Dergisi. 5:21-45
Bu arastirmanin amaci, yetiskinlerin kitle iletisim araclari yoluyla verilen saglik egitimi haberlerine yonelik tutumlarinin belirlenmesidir. Arastirma tarama modeline uygun olarak Nisan 2017’de Kocaeli Universitesi Tip Fakultesi Hastanesinde arast