Zobrazeno 1 - 10
of 78
pro vyhledávání: '"Yolanda JORDAAN"'
Publikováno v:
Business Excellence and Management, Vol 12, Iss 4, Pp 31-49 (2022)
The purpose of this paper is to establish whether customers from small, medium and large business-banking segments – who have been exposed to different customer relationship management (CRM) processes – experienced varying levels of customer sati
Externí odkaz:
https://doaj.org/article/5b00c3b276774812b9636659ea1cc186
Autor:
Yolanda Jordaan, Michael Humbani
Publikováno v:
South African Journal of Information Management, Vol 25, Iss 1, Pp e1-e10 (2023)
Background: Growing smartphone penetration rates and the development of mobile games are some of the factors driving the mobile game market. Because mobile gaming collects personal information, it is imperative to understand the information trade-off
Externí odkaz:
https://doaj.org/article/dd06cde6c96e4c7fbaf1dffca07b8f2c
The attitude of Gauteng, Cape Town and Durban retailers toward direct mail as a communication medium
Autor:
Yolanda Jordaan, Stamatia Kourantas
Publikováno v:
Communicare: Journal for Communication Studies in Africa. 20:28-43
It has been said that there are three things that are going to drive the world's economicfuture. Firstly, computers; secondly, communications; and thirdly, direct marketing.There are countries that have reached the stage where direct marketing-orient
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::842ed2b9bd9063109f934c6ffe88ee25
https://doi.org/10.36615/jcsa.v20i1.1867
https://doi.org/10.36615/jcsa.v20i1.1867
Autor:
Michael Humbani, Yolanda Jordaan
Publikováno v:
Communicare: Journal for Communication Studies in Africa. 34:27-48
The exponential growth in the use of mobile phones has seen companies investing heavilyin mobile marketing to exploit the advertising opportunities presented by this medium. Thisstudy investigated the role that gender, household income and age play w
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f3669869a4df0e900379685c0fb25288
https://doi.org/10.36615/jcsa.v34i1.1619
https://doi.org/10.36615/jcsa.v34i1.1619
Publikováno v:
Communicare: Journal for Communication Studies in Africa. 30:1-20
Generation Y consumers have become an important consumer group and, as a result, theirperceptions of media credibility has become an important issue for many organisations andmedia planners. This study explores the credibility of traditional media ad
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7c19be1aa59aa8ab090cecb1d9346b41
https://doi.org/10.36615/jcsa.v30i1.1661
https://doi.org/10.36615/jcsa.v30i1.1661
Publikováno v:
Communicare: Journal for Communication Studies in Africa. 28:68-87
A proper assessment of the usefulness of the sources of information considered by prospectivestudents could enable higher education institutions (HEIs) to allocate funds, time and resourcesmore efficiently and effectively. The main objective of this
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7ec4aaec472d66790a59d36f2bb60cf3
https://doi.org/10.36615/jcsa.v28i1.1699
https://doi.org/10.36615/jcsa.v28i1.1699
Publikováno v:
Journal of Business and Management Review. 3:656-674
The purpose of this paper is to investigate the inter-connected relationships of business strategy, customer satisfaction and business performance. Data was collected from senior executives in small, medium, large and corporate businesses in South Af
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1f2f9981fd9461c96fa219fa4693243e
https://doi.org/10.47153/jbmr39.3892022
https://doi.org/10.47153/jbmr39.3892022
Publikováno v:
South African Journal of Economic and Management Sciences, Vol 16, Iss 4, Pp 435-451 (2013)
The publication of academic research is important for its contribution to the body of knowledge. A periodic analysis of journal content leads to the identification of research practices; while it also identifies the challenges that researchers face.
Externí odkaz:
https://doaj.org/article/fb6ec18525b2450fb6c1817e37d4a704
Autor:
Yolanda Jordaan
Publikováno v:
South African Journal of Economic and Management Sciences, Vol 10, Iss 3, Pp 348-356 (2013)
Within the current privacy sensitive environment, an understanding of consumers’ information privacy concerns is critical. The objective of the study is to establish whether there is a difference between victims and non-victims of information priva
Externí odkaz:
https://doaj.org/article/f8081cb7d0df4bc8a396c4e9d7c77166
Autor:
Yolanda Jordaan
Publikováno v:
South African Journal of Economic and Management Sciences, Vol 1, Iss 2, Pp 306-321 (1998)
This article argues that social and technological events in South Africa are leading to the development of the direct marketing industry. The article reviews various social and technological aspects as well as the influence that government interventi
Externí odkaz:
https://doaj.org/article/cdbf43b3e0534157ad5b8448124e3b08