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pro vyhledávání: '"Yirang Zhang"'
Publikováno v:
Asia Pacific Journal of Marketing and Logistics. 32:879-898
Purpose As value co-creation has become a critical strategy for companies to gain competitive advantage, the purpose of this paper is to investigate the degree of the uncertain reward (DUR) and its impact on customer engagement (CE), particularly in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::833d3e849e5e9fcd96db49f65899ab36
https://doi.org/10.1108/apjml-03-2019-0185
https://doi.org/10.1108/apjml-03-2019-0185
