Výsledky vyhledávání - "Yioula Melanthiou"

A nation brand development framework: the stakeholders’ perspective

Autor: Jilan Abdalmajid, Ioanna Papasolomou, Demetris Vrontis, Yioula Melanthiou, Alkis Thrassou, Naziyet Uzunboylu

Purpose Literature on nation branding is heterogeneous and varies significantly, not only in terminological terms but also in theoretical approaches and practical application. This paper aims to conduct an extensive exploratory study that empirically

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::fbb6f33b9c622ceeb798de1aa1865585
https://hdl.handle.net/20.500.14279/29941

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The fast fashion vs environment debate: Consumers’ level of awareness, feelings, and behaviour towards sustainability within the fast-fashion sector

Autor: Ioanna Papasolomou, Yioula Melanthiou, Anestis Tsamouridis

The aim of this study is to investigate the level of knowledge (cognition), attitudes, and behaviour of customers toward sustainability issues in the context of fast fashion. It incorporates empirical evidence that focuses on investigating what consu

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e41cd38b2b09af1129565ab98f4e1336
https://hdl.handle.net/20.500.14279/29947

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Engineering the Metaverse for Innovating the Electronic Business: A Socio-technological Perspective

Autor: Giuseppe Festa, Yioula Melanthiou, Pina Meriano

Publikováno v: Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business ISBN: 9783031077647

The metaverse is a hybrid world, mixing real, augmented, and virtual spaces, in which people (as users) can be represented in a three-dimensional way, with an avatar, activating services, interacting with other users/avatars, and exploiting/exploring

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0818c1e1b93ff8c9db0a064a587143c6
https://hdl.handle.net/20.500.14279/29946

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Reengineering the Organisation Design of Wine Businesses

Autor: Georgios Afxentiou, Yioula Melanthiou

Publikováno v: Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business ISBN: 9783030765828

Organisational design is an established literature stream within organisation studies (Turner, R., & Miterev, M., The Organizational Design of the Project-Based Organization. Journal of Project Management, 50(4), 487–498. https://doi.org/10.1177/87

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4a775a90e1b3f87a43c112b49dbf1b7b
https://hdl.handle.net/20.500.14279/26908

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Is tourism and hospitality education supporting sustainability?

Autor: Galina Berjozkina, Yioula Melanthiou

PurposeEducation can provide learners with the necessary awareness, values and skills to understand the complexity of sustainability. This study aims to analyse the extent to which sustainability concepts have been implemented in higher education pro

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6e8fe7cf351e43cc547196302e2884f7
https://api.elsevier.com/content/abstract/scopus_id/85114985711

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The influence of online and offline brand trust on consumer buying intention

Autor: Lorenzo Zanni, Yioula Melanthiou, Tommaso Pucci, Costanza Nosi

PurposeThe study tests a model that considers online brand trust in different nonbrand-owned touchpoints as a multifactorial construct constituted by: social network influencers, bloggers, online retail platforms and brand-related user generated cont

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::424c9987edaca04d97aa395826f8fb8a
https://hdl.handle.net/20.500.14279/26914

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