Zobrazeno 1 - 10
of 15
pro vyhledávání: '"Yingyot Chiaravutthi"'
Publikováno v:
AJAR (Asian Journal of Accounting Research), Vol 8, Iss 2, Pp 122-132 (2023)
Purpose – Recent research finds that the effect of corporate social responsibility (CSR) information, especially when CSR is not related to core business activities (immaterial CSR issues), on investment decisions will be eliminated when it is expl
Externí odkaz:
https://doaj.org/article/27dd9adfe95f441cacb84a464080627b
Publikováno v:
Asian Journal of Accounting Research. 8:122-132
PurposeRecent research finds that the effect of corporate social responsibility (CSR) information, especially when CSR is not related to core business activities (immaterial CSR issues), on investment decisions will be eliminated when it is explicitl
Publikováno v:
Corporate Social Responsibility and Environmental Management. 30:192-208
Autor:
Yingyot Chiaravutthi1 yingyot.chi@mahidol.ac.th
Publikováno v:
DLSU Business & Economics Review. Jan2021, Vol. 30 Issue 2, p58-71. 14p.
Autor:
Yingyot Chiaravutthi
UTCC International Journal of Business and Economics, 12, 1, 109-122
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9b95f1af27d666b3895eac616de12f39
Publikováno v:
The International Review of Retail, Distribution and Consumer Research. 28:320-338
The competitive pricing of private-label brands is a strategy used to gain a competitive advantage. Notwithstanding the introduction of many private-label brands – i.e. private-label brands with a name identical to that of a firm (own-name brands)
Publikováno v:
International Business Management. 6:60-67
Autor:
Yingyot Chiaravutthi
Publikováno v:
Asia-Pacific Journal of Business Administration. 2:185-202
PurposeThe paper aims to adopt the hedonic price approach to quantify the brand equity of information and communication technology (ICT) products, narrowed down to laptop computers, laser printers, liquid crystal display computer screens, and mobile
Publikováno v:
International Journal of Business Innovation and Research. 17:187
The importance of branding has raised concerns among marketers about how to properly address a brand and its origin, particularly when the country of origin is at a disadvantage. This study relied on secondary data regarding electrical appliances pub
Publikováno v:
Asia Pacific Journal of Marketing and Logistics. 21:355-375
PurposeThe purpose of this paper is to quantify the value of brands and countries of origin in monetary units. The automobile industry in Thailand is chosen because of the variety of brands and the intense competition within the industry. Both the pi