Zobrazeno 1 - 10
of 22
pro vyhledávání: '"Yingchen Yan"'
This is an open access book. 2022 International Conference on Engineering Management and Information Science (EMIS 2022) was held in Xiamen on February 26, 2022. 2023 2nd International Conference on Engineering Management and Information Science (EMI
Publikováno v:
European Journal of Operational Research. 305:85-100
Integration of development and advertising strategies for multi-attribute products under competition
Publikováno v:
European Journal of Operational Research. 300:490-503
In recent years, an increasing number of competing firms have started to integrate their product attribute development and advertising strategies by targeted advertising of the best-developed attribute of their product. With a focus on such integrati
Publikováno v:
Proceedings of the 2022 3rd International Conference on Big Data Economy and Information Management (BDEIM 2022) ISBN: 9789464631234
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2c3ea9efc108a6de03fafccac1d313f8
https://doi.org/10.2991/978-94-6463-124-1_1
https://doi.org/10.2991/978-94-6463-124-1_1
Publikováno v:
European Journal of Operational Research. 295:935-948
Firms typically introduce online promotional channels based on the cooperative format of agency selling or reselling to promote end-of-season products. The selection of the agency selling or reselling format is greatly affected by a firm’s pricing
Publikováno v:
International Journal of General Systems. 49:470-496
With the development of online retailing, traditional online platforms have begun to offer a novel online marketplace format that brings many advantages but also gives rise to problems such as oper...
Publikováno v:
International Journal of Production Research. 58:1107-1126
With the increasing public awareness of environmental protection and the popularisation of suppliers' green production, a growing number of e-tailers are also investing in green products or service...
Publikováno v:
IEEE Transactions on Fuzzy Systems. 27:979-993
At present, an increasing number of original equipment manufacturers (OEMs) often outsource their product manufacturing to original design manufacturers (ODMs) that also produce their own-brand products and then become powerful competitors of the OEM
Publikováno v:
IEEE Transactions on Fuzzy Systems. 27:928-942
The recent growth of specialized promotion groups has encouraged many firms to shift from self-operated promotion to third-party promotion, including offline-outlet and online-platform promotion. Compared to self-operated promotion, firms adopting th
Publikováno v:
European Journal of Operational Research. 273:968-982
The increasing prevalence of online retailing has recently given rise to a novel marketplace channel, in which upstream manufacturers can sell their products directly to consumers by paying a fee to e-tailers. While it endows upstream manufacturers w