Zobrazeno 1 - 10
of 30
pro vyhledávání: '"Ying, Yuanping"'
Publikováno v:
European Journal of Marketing, 2017, Vol. 51, Issue 1, pp. 157-176.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EJM-10-2015-0703
Publikováno v:
Marketing Science, 2016 Nov 01. 35(6), 976-994.
Externí odkaz:
https://www.jstor.org/stable/45158465
Autor:
YING, YUANPING1 yingyp@utdallas.edu, FEINBERG, FRED2 feinf@umich.edu, WEDEL, MICHEL3 mwedel@rhsmith.umd.edu
Publikováno v:
Journal of Marketing Research (JMR). Aug2006, Vol. 43 Issue 3, p355-365. 11p. 4 Charts.
Publikováno v:
Journal of Marketing Research (JMR). Aug2023, Vol. 60 Issue 4, p792-811. 20p. 7 Charts.
Autor:
WEI ZHANG1 (AUTHOR) wtzhang@iastate.edu, KALRA, AJAY2 (AUTHOR) ajay.kalra@rice.edu
Publikováno v:
Journal of Marketing Research (JMR). Aug2014, Vol. 51 Issue 4, p448-462. 15p. 1 Diagram, 3 Charts, 2 Graphs.
Autor:
Padela, Shoaib M. Farooq1 (AUTHOR) shoaib.shoaib@aut.ac.nz, Wooliscroft, Ben1 (AUTHOR), Ganglmair-Wooliscroft, Alexandra2 (AUTHOR)
Publikováno v:
Journal of Macromarketing. Jun2021, Vol. 41 Issue 2, p356-372. 17p.
Autor:
Yadav, Manjit S.1 yadav@tamu.edu, Pavlou, Paul A.2 pavlou@temple.edu
Publikováno v:
Journal of Marketing. Jan2014, Vol. 78 Issue 1, p20-40. 21p.
Autor:
Van Ittersum, Koert1, Feinberg, Fred M2
Publikováno v:
Journal of Marketing Research (JMR). Oct2010, Vol. 47 Issue 5, p808-822. 15p. 4 Charts, 1 Graph.
Publikováno v:
Journal of Marketing Research (JMR). Aug2009, Vol. 46 Issue 4, p482-493. 12p. 6 Charts, 4 Graphs.
Publikováno v:
Journal of Marketing Research (JMR). Nov2006, Vol. 43 Issue 4, p705-718. 14p.