Zobrazeno 1 - 10
of 23
pro vyhledávání: '"Yihui (Elina) Tang"'
Publikováno v:
Psychology & Marketing. 38:2209-2226
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::45605951d2f1b2656b713904da9c246d
https://doi.org/10.1002/mar.21570
https://doi.org/10.1002/mar.21570
Publikováno v:
European Journal of Marketing. 54:2477-2500
Purpose This study aims to investigate the process of service gifting (i.e. unexpected upgrades or benefits) and examine why service gifts do not always result in firm-beneficial reciprocal behaviors from consumers. Design/methodology/approach Throug
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1936e58feda5216a633dafde1a450776
https://doi.org/10.1108/ejm-12-2019-0886
https://doi.org/10.1108/ejm-12-2019-0886
Autor:
Detelina Marinova, Yihui (Elina) Tang
Publikováno v:
Journal of the Academy of Marketing Science. 48:288-307
Despite the common belief that knowledge sharing in new product development (NPD) teams is beneficial, empirical findings are mixed. We adopt a microfoundations perspective and draw from the socio-cognitive theory to propose a model that theorizes a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d910e6e0a1fc2715125c19afb57bc85d
https://doi.org/10.1007/s11747-019-00646-w
https://doi.org/10.1007/s11747-019-00646-w
Publikováno v:
Population Health Management
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0dc2d5d840021147875aad1d95da1f4e
Autor:
Christian Hinsch, Yihui Elina Tang
Publikováno v:
Psychology & Marketing. 35:845-862
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4c9278138deba23e2e7c45b46f04b0e6
https://doi.org/10.1002/mar.21139
https://doi.org/10.1002/mar.21139
Autor:
Yihui (Elina) Tang1 elinatang@gmail.com, Blocker, Chris P.
Publikováno v:
AMA Winter Academic Conference Proceedings. 2022, Vol. 33, p1124-1124. 1p.
Autor:
Qing Liu1 qliu@bus.wisc.edu, Yihui (Elina) Tang2 etang@uic.edu
Publikováno v:
Marketing Science. May/Jun2015, Vol. 34 Issue 3, p346-366. 21p. 1 Diagram, 8 Charts.
Autor:
Yihui Elina Tang, Qing Liu
Publikováno v:
Marketing Science. 34:346-366
Extant research on choice designs in marketing focuses on the construction of efficient homogeneous designs where all respondents get the same design. Recently marketing scholars proposed the construction of efficient heterogeneous designs where diff
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bb2a6089a730fe0db93abe92512e0cf6
https://doi.org/10.1287/mksc.2014.0897
https://doi.org/10.1287/mksc.2014.0897
Publikováno v:
Journal of Interactive Marketing. 26:43-52
The importance of optimal marketing communications mix decisions is well-recognized by both marketing scholars and practitioners. A significant volume of work has addressed the problem of dynamic marketing mix optimization assuming constant effective
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f9ad90198c84b9b8908a22621d68859c
https://doi.org/10.1016/j.intmar.2011.05.001
https://doi.org/10.1016/j.intmar.2011.05.001
Publikováno v:
International Journal on Media Management. 13:107-128
s the world embraces the Internet for media consumption, the concept of a hybrid newspaper—a printed newspaper with a companion Web site—is becoming more prevalent. Many hope that online advertising revenue (OAR) will help newspapers make up for
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3f3d123a9c3b2cec3ac4ca9cc3b7ab1d
https://doi.org/10.1080/14241277.2011.568420
https://doi.org/10.1080/14241277.2011.568420