Zobrazeno 1 - 10
of 41
pro vyhledávání: '"Yih Hwai Lee"'
Autor:
Yih Hwai Lee1, Lim, Elison Ai Ching2
Publikováno v:
Journal of Advertising. Summer2008, Vol. 37 Issue 2, p71-84. 14p. 5 Charts, 6 Graphs.
Autor:
Y.-J. Liu, Huan-Cheng Chang, Chih-Wei Wang, Yih Hwai Lee, T.-W. Chiu, Chun-Jung Juan, J.-C. Lee, Hsian-He Hsu, Jin Ming Yang, K Hsu
Publikováno v:
AJNR Am J Neuroradiol
BACKGROUND AND PURPOSE: Parotid glands secrete and empty saliva into the oral cavity rapidly after gustatory stimulation. However, the role of the temporal resolution of DWI in investigating parotid gland function remains uncertain. Our aim was to de
Publikováno v:
Journal of the Academy of Marketing Science. 45:657-676
In this research, we look at the similarity between frontline service employees’ nonverbal or expressive behavior and customers’ receptivity of nonverbally expressed emotions (i.e., expressive similarity). Supported by evidence from four studies,
Publikováno v:
Journal of Product Innovation Management. 33:342-355
Some firms preannounce new products long before they are actually available on the market. Previous research has investigated the effects of such new product preannouncements (NPPs) on consumer and competitor responses. This paper examines how NPPs a
Publikováno v:
Social Indicators Research. 126:777-793
This article explores the underlying dimensions of consumer well-being from 2013 adults representing the major cities in two emerging countries, China and India; and three developed countries, Japan Korea, and Singapore. The analyses reveal that well
Publikováno v:
Journal of the Academy of Marketing Science. 43:730-745
Through six studies set in a range of service contexts, we show that consumers perceive the passage of wait time through intrinsic changes in the service experience. Changes, either in service progress speed or in activities within service experience
Publikováno v:
Journal of the Academy of Marketing Science. Summer2007, Vol. 35 Issue 2, p220-232. 13p.
Autor:
Yih Hwai Lee1, Swee Hoon Ang1 bizangsh@nus.edu.sg
Publikováno v:
Marketing Letters. Dec2003, Vol. 14 Issue 4, p273-288. 16p.
Autor:
Tavassoli, Nader T.1 ntavassoli@london.edu, Yih Hwai Lee2
Publikováno v:
Journal of Experimental Psychology. Applied. Dec2004, Vol. 10 Issue 4, p258-266. 9p. 7 Charts.
Publikováno v:
Journal of Marketing Management. 28:1291-1304
This study draws on categorisation theory to investigate how consumers make brand personality inferences. Its purpose is to determine the basic category at which consumers make brand personality inferences and whether this level varies for functional