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pro vyhledávání: '"Yi-Nan Tung"'
Autor:
Yi-Nan Tung, 董昱男
96
The purposes of this research are to construct a brand value measurement model and try to integrate all source of brand value. This study followed three perspective which are financial perspective, marketing perspective and industry perspecti
The purposes of this research are to construct a brand value measurement model and try to integrate all source of brand value. This study followed three perspective which are financial perspective, marketing perspective and industry perspecti
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/68791399285285923494
