Zobrazeno 1 - 10
of 99
pro vyhledávání: '"Yi Zheng Shi"'
Autor:
Prendergast, Gerard1 gerard@hkbu.edu.hk, Yi-Zheng Shi1
Publikováno v:
Journal of International Consumer Marketing. 1999, Vol. 12 Issue 1, p21-38. 18p.
Publikováno v:
Journal of International Marketing; 2004, Vol. 12 Issue 4, p25-45, 21p, 1 Diagram, 3 Charts
Publikováno v:
Journal of Business Research. 68:473-479
In light of the uniqueness associated with collective cultures of China and emerging economy markets, this study contributes to the extant literature by examining the moderating role of national culture on the relationship between satisfaction, trust
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b6fe98d81672e3df96a7071217d6033c
https://doi.org/10.1016/j.jbusres.2014.09.016
https://doi.org/10.1016/j.jbusres.2014.09.016
Publikováno v:
Industrial Marketing Management. 40:496-502
There is a growing research interest in guanxi marketing, which has been considered the Chinese version of relationship marketing. However, very little empirical research has investigated the implicit nature of renqing, the underlying mechanism that
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1ba7f37558fd91fcfa373249b4deb4f5
https://doi.org/10.1016/j.indmarman.2010.12.005
https://doi.org/10.1016/j.indmarman.2010.12.005
Publikováno v:
International Journal of Market Research. 51:1-20
Although one of the key objectives of relationship marketing is to build a strong relationship with customers, the construct of relationship strength is recent and there is little research into its measurement and validation. Based on an intensive li
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::13b2bedeb0417e3afe0580088debc772
https://doi.org/10.1177/147078530905100507
https://doi.org/10.1177/147078530905100507
Publikováno v:
Journal of Business Research. 61:183-190
This study investigates the impact of cultural variables on cross-border vacationing in the Western New York–Southern Ontario region in North America and the Hong Kong–Shenzhen area in Asia. A survey of 635 cross-border vacationers in the two reg
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4755233f43c2487c9be5e135d0cd1edc
https://doi.org/10.1016/j.jbusres.2007.06.002
https://doi.org/10.1016/j.jbusres.2007.06.002
Autor:
Yi-Zheng Shi, Gerard P Prendergast
Publikováno v:
Global Perspectives in Marketing for the 21st Century ISBN: 9783319173559
To try and gain insights into the advertising client-advertising agency relationship, recent research has attempted to apply organizational theory frameworks. The four key areas to consider in the client-agency relationship are the task, the buying c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f3a7ab1824a269600f2caf5cfa448ba3
https://doi.org/10.1007/978-3-319-17356-6_15
https://doi.org/10.1007/978-3-319-17356-6_15
Publikováno v:
Global Perspectives in Marketing for the 21st Century ISBN: 9783319173559
This paper looks into the variables affecting the FDI entry mode selection process. It argues that most of the existing studies on this issue are based on the experience of multinational corporations of developed countries and thus are not adequate t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5f4377bd6773febf4e803f37df320900
https://doi.org/10.1007/978-3-319-17356-6_53
https://doi.org/10.1007/978-3-319-17356-6_53
Publikováno v:
Journal of Advertising. 35:165-176
By absorbing advanced knowledge and business practices from their overseas partners, international joint ventures (IJVs) have helped the development of many aspects of Chinese business. Do IJVs in China use more sophisticated advertising budgeting me
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::36141d9bdfc2da147c89429eaabb9d9c
https://doi.org/10.2753/joa0091-3367350310
https://doi.org/10.2753/joa0091-3367350310
Publikováno v:
International Journal of Advertising. 24:469-489
Supermarkets are heavy users of sales promotion devices and need to be able to assess the effectiveness of these tools. Consumer response (brand switching, purchase acceleration, stockpiling, product trial, spending more) to five different sales prom
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ca68165d392473ee0c8ce45861c61cf5
https://doi.org/10.1080/02650487.2005.11072939
https://doi.org/10.1080/02650487.2005.11072939