Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Yiğit Can Güler"'
Autor:
Farid Huseynov, Yiğit Can Güler
Publikováno v:
Journal of Business Research - Turk. 13:2634-2652
Purpose – The aim of this research is to investigate the impact of Online Consumer Reviews (OCRs) on consumers’ online hotel booking intention in the hospitality sector in Turkey. Design / Methodology / Approach - This study utilizes quantitative