Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Yh H. Wong"'
Publikováno v:
Industrial Marketing Management. 38:83-93
Through cooperation, firms can work together to collectively enhance their performance by sharing resources so as to achieve complementary synergism; while assuring their own self interests by adapting some opportunistic tasks simultaneously to gain
Publikováno v:
European Journal of Marketing. 42:23-34
PurposeThe purpose of this paper is to determine a model of how a foreign businessman obtains and maintains cronyism from his Chinese counterpart that emphasizes on an insider perspective to convert him from a new friend to an old friend of his Chine