Zobrazeno 1 - 10
of 37
pro vyhledávání: '"Yeyi Liu"'
This project examines how combining scarcity appeals with referral rewards will attenuate the social costs associated with rewards.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2d7cba5d74a62ddbd5444120a5209b37
Publikováno v:
Psychology & Marketing. 38:1928-1941
Referral reward programs (RRPs) are a widely used tool to stimulate word-of-mouth. However, marketers still face a dilemma—while incentivization encourages senders to make referrals, recipients often react negatively towards such incentives. We pro
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2b6a1373a014ce8e5c0bf2af6c088e67
https://doi.org/10.1002/mar.21557
https://doi.org/10.1002/mar.21557
Publikováno v:
Journal of International Marketing. 29:45-61
Numerous studies argue that corporate social responsibility (CSR) helps companies build strong and positive relationships with consumers. However, it is not well understood why certain companies are more effective in their CSR activities than others.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9bece38a99cd99eb0a0acb03cf71bf7e
https://doi.org/10.1177/1069031x20981870
https://doi.org/10.1177/1069031x20981870
Publikováno v:
Personality and Individual Differences. 135:85-91
Understanding why individuals behave unethically is an important topic for both theory and practice, especially nowadays when people experience many stressful events. The current research aims at examining the relationship between peoples' experience
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::64c05ae52daac4dd83c1b2a125129701
https://doi.org/10.1016/j.paid.2018.06.044
https://doi.org/10.1016/j.paid.2018.06.044
Supplemental Material, sj-pdf-1-jig-10.1177_1069031X20981870 for A Bad Job of Doing Good: Does Corporate Transparency on a Country and Company Level Moderate Corporate Social Responsibility Effectiveness? by Martin Heinberg, Yeyi Liu, Xuan Huang and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0857c20c54d253d942cbb11224eda94c
Publikováno v:
Science China Earth Sciences. 62:1241-1255
Based on numerical experiments undertaken with nine climate models, the glacier equilibrium line altitudes (ELAs) in western China during the last glacial maximum (LGM) are investigated to deepen our understanding of the surface environment on the Ti
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bc25c47a7a612d9f631122b44f934fff
https://doi.org/10.1007/s11430-018-9266-8
https://doi.org/10.1007/s11430-018-9266-8
Publikováno v:
Annual International Conference on Enterprise Marketing & Globalization. 2016, p160-167. 8p.
The study examines how fear and embarrassment associated with the usage of a new product influence product adoption. The extant body of work on individual differences is largely based on educated, relatively wealthy individuals in industrialized coun
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a553ab57db2dbb7c1ea3c7844c57f1e5
http://hdl.handle.net/10044/1/74276
http://hdl.handle.net/10044/1/74276
Publikováno v:
Journal of Business Research. 69:4964-4969
The mutual dependence of businesses and society has emphasized the growing importance of the concept of corporate social responsibility (CSR). Despite the fact that CSR has emerged as one of the leading management concerns worldwide, both businesses
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::abd3370ec21588e018b4f98cdbc43a32
https://doi.org/10.1016/j.jbusres.2016.04.060
https://doi.org/10.1016/j.jbusres.2016.04.060