Zobrazeno 1 - 10
of 48
pro vyhledávání: '"Yeqing Bao"'
Publikováno v:
AMA Marketing & Public Policy Academic Conference Proceedings. 2024, Vol. 34, p13-15. 3p.
Publikováno v:
International Journal of Emerging Markets. 17:1030-1048
PurposeThis paper provides the strategic direction and coordination mechanism selection for the intelligent transformation of manufacturing enterprises.Design/methodology/approachA theoretical framework is developed through grounded theory and case a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::52deebd5882c31a371eafd45dba73e09
https://doi.org/10.1108/ijoem-05-2021-0785
https://doi.org/10.1108/ijoem-05-2021-0785
Autor:
Yeqing Bao1 baoy@email.uah.edu, Shao, Alan T.2 atshao@email.uncc.edu
Publikováno v:
Journal of Advertising Research. May/Jun2002, Vol. 42 Issue 3, p56-65. 10p. 5 Charts.
Publikováno v:
Journal of Consumer Marketing. 35:91-104
Purpose The purpose of this study is to examine the intergenerational influence across dyads of mothers and daughters from the USA and the People’s Republic of China (PRC), with a particular interest in discovering the cross-national differences in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7e4bc6df258e457975cda089f5f6694e
https://doi.org/10.1108/jcm-02-2016-1717
https://doi.org/10.1108/jcm-02-2016-1717
Publikováno v:
Industrial Marketing Management. 64:79-90
It is a common practice of manufacturers to involve suppliers in new product development (NPD). Extant literature indicates that supplier integration has mixed effects on manufacturers' NPD and the contradicting findings result from either the extern
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::10dc9440818c869ca29e3448a81abe25
https://doi.org/10.1016/j.indmarman.2017.02.004
https://doi.org/10.1016/j.indmarman.2017.02.004
Publikováno v:
Journal of Strategic Marketing. 23:364-378
In transition economies, firms are faced with the challenge of adapting to new competitive pressures domestically and realizing market opportunities abroad. A market orientation is central to such adaptation. Using a multiple-source, multiple-informa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2130eca91724e5d49ae036ad1eb401c4
https://doi.org/10.1080/0965254x.2014.970214
https://doi.org/10.1080/0965254x.2014.970214
Publikováno v:
Journal of Operations Management. 32:88-98
Relational ties between manufacturers and their suppliers serve as an important strategic resource for value creation and realization. However, conflicting evidence exists regarding their role in the acquisition of specific knowledge. This study prop
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2dbae52b4b09c896b2dd746b0b55e249
https://doi.org/10.1016/j.jom.2014.01.001
https://doi.org/10.1016/j.jom.2014.01.001
Autor:
Cheng Su, Yeqing Bao
Publikováno v:
Services Marketing Quarterly. 2001, Vol. 22 Issue 3, p43. 20p. 5 Color Photographs.
Publikováno v:
Journal of Marketing Theory & Practice. Summer2005, Vol. 13 Issue 3, p49-61. 13p.
Publikováno v:
Journal of Targeting, Measurement & Analysis for Marketing. Oct2005, Vol. 14 Issue 1, p9-24. 16p. 7 Charts, 3 Graphs.