Výsledky vyhledávání - "Yeow Jian Ai"

Akademický článek

Streaming to Success: Amplifying Purchase Intentions Among Malaysian Consumers.

Autor: YEOW JIAN AI¹ jayeow@mmu.edu.my, NG POH KIAT², NG YU JIN³, TAI HEN TOONG¹, CHEAH CHEW SZE¹, LEE JIA YEE¹

Publikováno v: International Journal of Economics & Management. Apr2024, Vol. 18 Issue 1, p103-112. 10p.

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The Viability of Employee Engagement Approach During Covid-19 Pandemic Among Academics in Malaysian Private Higher Educational Institutions: A Literature Review

Autor: Afandi Yusof, Al-Mansor Abu Said, Mohd Rizal Abdul Razak, Cheah Chew Sze, Cheah Yeh Ying, Yeow Jian Ai, Rudaini Sham Abdullah Jumain

Publikováno v: Proceedings of the International Conference on Communication, Language, Education and Social Sciences (CLESS 2022) ISBN: 9782494069602

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::a04db9b925ccabc06dac411122ef14f6
https://doi.org/10.2991/978-2-494069-61-9_15

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The use of e-wallet among Gen-Y in Malaysia during the global pandemic: An analysis using PLS-SEM

Autor: Yeow Jian Ai, Yeo Sook Fern, Chua Boon Chian, Cheah Chew Sze, Tai Hen Toong

Publikováno v: Applied Quantitative Analysis. 1:1-8

Traditionally, everyone uses notes and coins or even credit cards and cheques for all business transactions, resulting in several problems such as inconvenience, inefficiency, and ineffectiveness. The limitation of traditional payment may cause delay

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::3c101b0ce93e4cee61f2eddedf164d27
https://doi.org/10.31098/quant.597

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The Influence of Social Media on Young Consumers’ Purchase Intention During Global Pandemic

Autor: Yeow Jian Ai, Yeo Sook Fern, Cheah Chew Sze, Cheang Yu Wan

Publikováno v: RSF Conference Series: Business, Management and Social Sciences. 1:9-13

The year 2020 was undoubtedly going down in history as one of the worst years ever due to the Covid-19 pandemic. Many countries around the world were forced to impose a total lockdown, and this situation occurred again in early June 2021 in Malaysia.

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::fa4b13df91c5571c3f35f4db851cfc26
https://doi.org/10.31098/bmss.v1i1.248

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Entrepreneurial Intention Among the University Students: Personality Traits that Matter

Autor: Yeo Sook Fern, Cheah Chew Sze, Yeap Jomay, Yeow Jian Ai

Publikováno v: International Journal of Entrepreneurship, Business and Creative Economy. 1:1-12

Within this research, we want to study if personality traits will be the significant predictors for entrepreneurial intention. Based on our literature surveys, which showed that personality traits are found significantly linked to entrepreneurial int

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::ab4a983f1a0789f5bfe53abdcc22e941
https://doi.org/10.31098/ijebce.v1i1.425

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