Zobrazeno 1 - 10
of 13
pro vyhledávání: '"Yener Girişken"'
Autor:
Tuna Çakar, Semen Son-Turan, Yener Girişken, Alperen Sayar, Seyit Ertuğrul, Gözde Filiz, Esin Tuna
Publikováno v:
Frontiers in Human Neuroscience, Vol 18 (2024)
IntroductionThis study conducts a comprehensive exploration of the neurocognitive processes underlying consumer credit decision-making using cutting-edge techniques from neuroscience and machine learning (ML). Employing functional Near-Infrared Spect
Externí odkaz:
https://doaj.org/article/7f48acf29ce84981a055e3a05d94668a
Autor:
Merve Memişoğlu, Yener Yener Girişken
Publikováno v:
INNOVATIONS in Pharmacy, Vol 13, Iss 1 (2022)
Background: Various visual tools are used to improve medication adherence in communication with the patient. Pharmaceutical pictograms are one such tool utilized within this communication process. Objective: The aim of this study is to investigate
Externí odkaz:
https://doaj.org/article/8050095d30924ccd841df882bb7bf624
Publikováno v:
Nesne Psikoloji Dergisi.
The question of how the political parties and political leaders are perceived by the voters has been one of the prominent fields of political marketing. Recently, brain-imaging technologies have increasingly been used for the marketing research due t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f0a20fc306a6f7234975a9d9a9a594b8
https://doi.org/10.7816/nesne-09-20-03
https://doi.org/10.7816/nesne-09-20-03
Autor:
Tuna Çakar, Yener Girişken
Neuroscientific tools have increasingly been used by marketing practitioners and researchers to understand and explain several different questions that have been issued for a specific company or a general understanding. In this respect, the neuroscie
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f1a7c45ef548749ad2dbcdf4e533cc8a
https://doi.org/10.4018/978-1-7998-3126-6.ch003
https://doi.org/10.4018/978-1-7998-3126-6.ch003
Autor:
Dicle Yurdakul, Yener Girişken
Publikováno v:
Marmara Business Review. 2:183-200
Kadinlar ve erkekler arasindaki algisal ve bilissel farkliliklarin ortaya konulmasi, pazarlama ve tuketici davranislari disiplinleri acisindan buyuk onem tasimakta, hedef kitlenin istek ve ihtiyaclarina en dogru sekilde hitap edebilmek ve etkin bir i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f0f6fb43db25a936e4bdbfde4df78d9a
https://doi.org/10.23892/mbrev.2018.19
https://doi.org/10.23892/mbrev.2018.19
Publikováno v:
Beykoz Akademi Dergisi. 5:232-252
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1577712a1993fdc57cdef295665feeff
https://doi.org/10.14514/byk.m.21478082.2017.5/2.232-252
https://doi.org/10.14514/byk.m.21478082.2017.5/2.232-252
Purpose This study aims to explore the plausibility of the functional near-infrared spectroscopy (fNIRS) methodology for neuromarketing applications and develop a neurophysiologically-informed model of purchasing behavior based on fNIRS measurements.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::181ab43e5c2720c0078fb4c95777a1cc
https://hdl.handle.net/20.500.12939/904
https://hdl.handle.net/20.500.12939/904
Publikováno v:
Strategic Innovative Marketing ISBN: 9783319338637
An identical warning sign may lead to different effects on the individuals from different cultures. This study aims to reveal the differences between the effects of warning signs on the cigaratte packages on UK and Turkish consumers. If the warning s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bc2befdcf493fcef1ce7acad7daf8151
https://doi.org/10.1007/978-3-319-33865-1_32
https://doi.org/10.1007/978-3-319-33865-1_32
Publikováno v:
Volume: 37, Issue: 2 285-306
Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi
Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi
Siyasal pazarlama politikacilara ve siyasi partilere marka perspektifinden bakarak farkli bir anlayis sunmaktadir. Bu calisma, marka kisiligi temelinde Turkiye’de, 2011 ile 2014 arasi toplumu ve siyasal ortami etkileyen onemli gelismelerin, siyasi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::298dba00b0d1235e2d4e7161702835e6
https://dergipark.org.tr/tr/pub/muiibd/issue/16989/177555
https://dergipark.org.tr/tr/pub/muiibd/issue/16989/177555
Autor:
Yener Girişken, Caner Giray
Publikováno v:
Volume: 16, Issue: 1 65-78
Ege Academic Review
Ege Academic Review
Sponsorship is one of the main income sources for sports teams, sports organizations and sportspeople as individuals. On the other hand, companies expect to improve their brand image to create brand awareness and to influence consumer preferences by
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::df9f9f345df14bb043655d06fa48848b
https://dergipark.org.tr/tr/pub/eab/issue/39985/475256
https://dergipark.org.tr/tr/pub/eab/issue/39985/475256