Determinants of customer's apartment purchase intention: is the location dominant?

Autor: Truc Thanh Thi Le, Phuong Viet Le-Hoang, Yen Truong Thi Ho, Danh Xuan Luu

Publikováno v: Independent Journal of Management & Production; Vol 11, No 4 (2020): Independent Journal of Management & Production; 1303-1322
Independent Journal of Management & Production; Vol. 11 No. 4 (2020): Independent Journal of Management & Production; 1303-1322
Independent Journal of Management & Production
Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)
instacron:IJM&P

The purpose of this research is to identify and measure the factors affecting the intention to buy apartments of customers in Ho Chi Minh City, Vietnam. The survey carried out with the participation of 200 customers. The authors explore five factors

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f2cbbb4e8356dc0558d9b9876a9fab3e
http://www.ijmp.jor.br/index.php/ijmp/article/view/1100