Zobrazeno 1 - 10
of 26
pro vyhledávání: '"Yehoshua Liebermann"'
Autor:
Shmuel Stashevsky, Yehoshua Liebermann
Publikováno v:
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration. 26:316-331
A conceptual framework intended to predict the number of online purchases made by Internet users in an early stage market is presented and examined using data collected in Israel. Those more likely to report buying online saw low costs and substantia
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5293b8cbf7a017d74dfd5b4509fcb764
https://doi.org/10.1002/cjas.121
https://doi.org/10.1002/cjas.121
Autor:
Meyer Ungar, Yehoshua Liebermann
Publikováno v:
Journal of Economic Psychology. 23:729-748
Many decisions made by consumers are intertemporal. Life cycle cost (LCC) conditions represent a specific type of intertemporal decisions, typically referring to items involving two cost components: present purchase price and future maintenance costs
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b500e50eaf3aa8396888245350a3448b
https://doi.org/10.1016/s0167-4870(02)00136-8
https://doi.org/10.1016/s0167-4870(02)00136-8
Autor:
Yehoshua Liebermann, Shmuel Stashevsky
Publikováno v:
Qualitative Market Research: An International Journal. 5:291-300
Previous research suggests that perceived risk is an important ingredient in the consumer decision‐making process. The purpose of the present study is to investigate what are the perceived barriers to Internet usage and e‐marketing by both users
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b2492f8d9d9e56fbf02a29acdfbf4f92
https://doi.org/10.1108/13522750210443245
https://doi.org/10.1108/13522750210443245
Autor:
Yehoshua Liebermann
Publikováno v:
Journal of Business Research. 45:291-297
One of the central tools for enhancing brand/outlet loyalty both in durables and nondurables consumer markets is membership clubs. The present study examines effects of several membership behavior variables on three loyalty dimensions of members in s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0eb61d8ae91829390fd4d48a91228b25
https://doi.org/10.1016/s0148-2963(97)00241-5
https://doi.org/10.1016/s0148-2963(97)00241-5
Autor:
Meyer Ungar, Yehoshua Liebermann
Publikováno v:
Managerial and Decision Economics. 18:227-234
Pricing of certain items (mainly durables) involves two components: purchase cost and maintenance cost. The interaction between both cost components is commonly referred to by the term Life Cycle Cost (LCC). Previous studies indicate that potential b
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d65ca67c56b2f2184ba27714a102224a
https://doi.org/10.1002/(sici)1099-1468(199705)18:3<227::aid-mde807>3.0.co
https://doi.org/10.1002/(sici)1099-1468(199705)18:3<227::aid-mde807>3.0.co
Autor:
Yehoshua Liebermann, Amir Flint-Goor
Publikováno v:
International Journal of Research in Marketing. 13:237-249
An ELM (Elaboration Likelihood Model) based matching model is developed that relates alternative emotional /rational message appeals to a product type (goods or services) classification scheme. An empirical ad content analysis establishes that in pra
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1c6d9f8754e44355d99ecb828179fa19
https://doi.org/10.1016/0167-8116(96)00005-5
https://doi.org/10.1016/0167-8116(96)00005-5
Autor:
Yehoshua Liebermann
The search for market information is an essential part of the purchasing process. In many consumer behavior models, the search stage is key to understanding and formulating consumers' response to both internal and external stimuli that motivate buyin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2a495ccf95a18e4bf1374002bea664ee
https://doi.org/10.1093/oxfordhb/9780195398625.013.0006
https://doi.org/10.1093/oxfordhb/9780195398625.013.0006
Autor:
Alex Ayal, Yehoshua Liebermann
Publikováno v:
Managerial and Decision Economics. 13:247-254
Competitive intra-channel forces are an important factor to the success (or failure) of newly introduced brands. The present study offers an extended theoretical framework of the advertising life-cycle concept, which illuminates the changes in the ma
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e7bff6476c9a2bc3d07d01ff332c611f
https://doi.org/10.1002/mde.4090130308
https://doi.org/10.1002/mde.4090130308
Autor:
Yehoshua Liebermann
Publikováno v:
Journal of Consumer Marketing. 2:48-55
Currently, inflation seemingly has ceased to be a serious problem to several western economies. Yet, its potential threat is not necessarily over, and changes in overall economic policies may reactivate inflationary pressures. Furthermore, in many in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f882f47e5b2bc7fdc9c110cca827e597
https://doi.org/10.1108/eb038820
https://doi.org/10.1108/eb038820
Autor:
Yehoshua Liebermann
Publikováno v:
Managerial and Decision Economics. 6:33-40
One of the most important problems in advertising strategy is the allocation of overall advertising budgets among alternative media. This paper shows how economic analysis can be applied to offer an improved solution to this problem. In particular, t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fddbfcb08f860d88e1c8e789ab5725e7
https://doi.org/10.1002/mde.4090060107
https://doi.org/10.1002/mde.4090060107