Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Yegyu Han"'
Publikováno v:
Korean Journal of Marketing. 37:27-43
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5be080cc07b68b37a7d9573c45f72e63
https://doi.org/10.15830/kjm.2022.37.3.27
https://doi.org/10.15830/kjm.2022.37.3.27
Autor:
Yegyu Han1, Ravella, Haribabu2
Publikováno v:
Advances in Consumer Research. 2021, Vol. 49, p768-773. 6p.
Autor:
Yegyu Han1, Ravella, Haribabu2
Publikováno v:
Advances in Consumer Research. 2020, Vol. 48, p918-924. 7p.
Autor:
Mario Pandelaere, Yegyu Han
Publikováno v:
Marketing Letters. 32:191-202
Prior research found that glossy objects not only excel in drawing attention but also are more positively evaluated than matte ones. Contrary to that research, we show that glossy packaging may adversely affect brand trust. This negative effect of gl
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::726e203b125c09fe57a1eabd1b28f5fa
https://doi.org/10.1007/s11002-021-09562-y
https://doi.org/10.1007/s11002-021-09562-y
Autor:
Anne-Sophie Chaxel, Yegyu Han
Publikováno v:
Journal of Consumer Psychology. 28:115-129
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6ab1e131b7bd5befbfb3d21a23678a49
https://doi.org/10.1002/jcpy.1003
https://doi.org/10.1002/jcpy.1003
Publikováno v:
Advances in Consumer Research. 2020, Vol. 48, p578-579. 2p.
Publikováno v:
Advances in Consumer Research. 2019, Vol. 47, p506-507. 2p.