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pro vyhledávání: '"Yee Wen Liew"'
Autor:
Daisy Mui Hung Kee, Choon Yan Lim, Padmalini Singh, Yee Wen Liew, Dwi Nita Aryani, Wibowo Arif, Yurou Li, Jiahui Li
Publikováno v:
International Journal of Tourism and Hospitality in Asia Pasific. 4:60-72
Starbucks has a lot of loyal consumers from all over the world. There are some reasons that consumers tend to purchase at Starbucks. This study examines the influences of brand reputation on customer satisfaction in Starbucks, Malaysia. The study ado