Zobrazeno 1 - 10
of 10
pro vyhledávání: '"Yeayoung Noh"'
Autor:
Yeayoung Noh, Kihan Kim
Publikováno v:
Korean Journal of Sport Management. 28:1-23
Publikováno v:
Korean Journal of Sport Management. 27:108-128
Publikováno v:
International Journal of Human Movement Science. 16:15-29
Publikováno v:
International Journal of Advertising. 40:852-869
This study aims to examine the influence of consumer engagement with Super Bowl ad tweets, on their engagement with the advertiser’s official Twitter account. Using Python, audience engagement data...
Autor:
Yeayoung Noh, Junsang Ahn
Publikováno v:
The Korean Journal of Physical Education. 56:305-318
Publikováno v:
Korean Journal of Sport Science. 27:293-302
Publikováno v:
Global Fashion Management Conference. 2018:712-713
The purpose of the current study was to deduct the factors for e-sports and to develop measurement scale of each images of those factors so as to establish the concept of esports. In order to achieve the aforementioned purpose, the study was conducte
Publikováno v:
Global Fashion Management Conference. 2019:324-324
Autor:
Yeayoung Noh, Carolyn Yoonhee Park, Choong Hoon Lim, Jongho Kim, Yoonji Ryu, Kihan Kim, Yunjae Cheon
Publikováno v:
Global marketing conference proceeding.
Autor:
Yeayoung Noh, Kim, Kihan
Publikováno v:
Journal of Media Economics & Culture. 14:7
본 연구에서는 매체가 다양해지고 전달되는 콘텐츠 또한 광범해지면서 파편되고 분극된 최근의 방송 환경 속 스포츠 콘텐츠의 사회통합적 기능을 실증적으로 조사하였다. 구체적으로 수용