Zobrazeno 1 - 10
of 33
pro vyhledávání: '"Yazhen Xiao"'
Autor:
Yazhen Xiao, Jelena Spanjol
Publikováno v:
Journal of Business Research. 135:685-696
Users of digital products (such as mobile apps or software) are frequently offered new versions in the form of updates. While updates can deliver benefits, they may also interfere with the ongoing use of digital products. We investigate why digital p
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::344669c18724862166ebd5bf61eff58f
https://doi.org/10.1016/j.jbusres.2021.06.066
https://doi.org/10.1016/j.jbusres.2021.06.066
Autor:
Yazhen Xiao, Haisu Zhang
Publikováno v:
Journal of Product Innovation Management. 38:473-493
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cfcc6cc7cedae2b25f2ea344686b0e33
https://doi.org/10.1111/jpim.12590
https://doi.org/10.1111/jpim.12590
Autor:
Haisu Zhang, Yazhen Xiao
Publikováno v:
Industrial Marketing Management. 86:99-108
Extant literature assumes that customers mainly serve as passive data providers and that firms take responsibility for big data analytics. In line with a current trend in real-world practice, this research, based on the open innovation literature, ch
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b4a0b019ac09183f9d926e164f55b1b7
https://doi.org/10.1016/j.indmarman.2019.02.020
https://doi.org/10.1016/j.indmarman.2019.02.020
Autor:
Yazhen Xiao, Yunhan Wang
Publikováno v:
Proceedings of the 2022 3rd International Conference on Language, Art and Cultural Exchange（ICLACE 2022).
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1e8b7355b54ffcf245cf87302952556c
https://doi.org/10.2991/assehr.k.220706.055
https://doi.org/10.2991/assehr.k.220706.055
Publikováno v:
AMA Summer Academic Conference Proceedings. 2020, Vol. 31, p698-700. 3p.
Autor:
Haisu Zhang, Yazhen Xiao
Publikováno v:
Marketing Opportunities and Challenges in a Changing Global Marketplace ISBN: 9783030391645
Building on the resource-based view, this research aims to examine how marketing and technical resources impact new product advantage when product design (i.e., product modularity) and process design (i.e., process modularity) capabilities vary. Comp
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6a1bf6a5d90ba6be200e6b479a953f2c
https://doi.org/10.1007/978-3-030-39165-2_235
https://doi.org/10.1007/978-3-030-39165-2_235
Autor:
Yazhen Xiao, Haisu Zhang
Publikováno v:
Enlightened Marketing in Challenging Times ISBN: 9783030425449
This research suggests that customer engagement goes beyond the task of providing data for new product development (NPD), and that customers may play a more active role in data analytics. We view customer involvement in data analytics as consisting o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::54174c9fad05b2d12ed1a25bf2b051e9
https://doi.org/10.1007/978-3-030-42545-6_84
https://doi.org/10.1007/978-3-030-42545-6_84
Publikováno v:
Technovation. 109:102160
Firms invest much of their capital into basic research in order to generate new ideas and technologies. However, converting new technology concepts into marketable products is difficult, and firms struggle with transitioning projects from a knowledge
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::10b939e674bbe0b3dea8d513f6294da5
https://doi.org/10.1016/j.technovation.2020.102160
https://doi.org/10.1016/j.technovation.2020.102160
Autor:
Jelena Spanjol, Stephanie Y. Crawford, Elif Izberk-Bilgin, Anna Shaojie Cui, Lisa K. Sharp, Yazhen Xiao, Cheryl Nakata
Publikováno v:
Journal of the Academy of Marketing Science. 47:192-215
The consumer journey has drawn interest from marketers as an avenue to strengthen sales through managing touchpoints. However, a firm-centric view has produced limited models of the journey, particularly on consumers’ usage experiences over extende
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fd7d4b0102625835653e25259b2ecaa6
https://doi.org/10.1007/s11747-018-0618-1
https://doi.org/10.1007/s11747-018-0618-1
Autor:
Yazhen Xiao, Anna Shaojie Cui
Publikováno v:
Journal of Product Innovation Management. 36:305-330
Firms are investing an increasing amount of time and resources to gather information about market and technology in new product development (NPD). Yet there lacks a consistent understanding of whether such costly information generation activities can
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1183eddb008b0d084ea1b8a317492d74
https://doi.org/10.1111/jpim.12479
https://doi.org/10.1111/jpim.12479