Sur les traces d’« Enjoy Phoenix »… ou comment la beauté et la pédagogie renforcent le pouvoir d’influence des Youtubeurs sur les consommateurs

Autor: Azza Temessek–Behi, Yasmine Laribi

Publikováno v: Décisions Marketing
Décisions Marketing, Association Française du Marketing, 2017, 84, pp.115-130. ⟨10.7193/DM.084.115.130⟩

International audience; Walking on the tracks of "Enjoy Phoenix"... or how beauty and pedagogy strengthen the power of Youtuber'sinfluence on consumersThe user videos created and hosted on YouTube have a strong following among the hyper-connected pub

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::29bbd8b3e95a91dd3033cea1628426a4
https://doi.org/10.7193/dm.084.115.130