Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Yashar Dehdashti"'
Publikováno v:
Journal of Interactive Marketing. 57:1-17
Crowdfunding is an online method of fundraising from a large audience. Digital Word of Mouth (DWOM) via social media has become a popular promotion platform for crowdfunding campaigns due to its negligible nominal cost. While one may expect that prom
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::106fdd6ad53133d95060483fd5648182
https://doi.org/10.1177/10949968221074726
https://doi.org/10.1177/10949968221074726
Autor:
Aidin Namin, Yashar Dehdashti
Publikováno v:
Journal of Retailing and Consumer Services. 48:16-27
This study identifies hidden classes of grocery shoppers and their choice of different items on different days of the week. Following the literature on consumer grocery shopping, three major groups of products are considered: food/drink, cleaning, an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d9da507b6c3c0ceb4a7b29d0ebeff8af
https://doi.org/10.1016/j.jretconser.2019.01.009
https://doi.org/10.1016/j.jretconser.2019.01.009
Publikováno v:
Marketing Opportunities and Challenges in a Changing Global Marketplace ISBN: 9783030391645
Donations by individuals make up the vast majority of contributions received by nonprofit organizations. Based on the statistics published by Giving USA, around 72% of donations made in 2014 ($258.5 billion) were individual contributions. Not surpris
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::521d7ccf928c907b6aeebabba3896ba5
https://doi.org/10.1007/978-3-030-39165-2_165
https://doi.org/10.1007/978-3-030-39165-2_165
Publikováno v:
Journal of Marketing Analytics. 6:44-52
In this research, we address an important gap in the literature as to the search behavior of new car buyers. While the effect of the Internet on this process is known, the literature still lacks a comprehensive study which (1) concurrently covers tim
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::98e067b2d703a47b26f616ae9d6b461f
https://doi.org/10.1057/s41270-018-0033-y
https://doi.org/10.1057/s41270-018-0033-y