Zobrazeno 1 - 10
of 11
pro vyhledávání: '"Yanni Ping"'
Publikováno v:
Journal of Services Marketing. 37:620-635
Purpose The purpose of this study is to present a methodology for enhancing the quality and usefulness of online reviews for prospective customers to investigate how this contemporary form of instrumental support can be facilitated to strengthen cust
Publikováno v:
International Journal of E-Business Research. 18:1-16
The authors investigate how peer influence affects customers' product adoption behaviors in emerging video game platforms. Understanding peer influence is critical to motivating users' willingness to purchase and improving game publishers' marketing
Autor:
Yanni Ping1 pingy@stjohns.edu, Buoye, Alexander1 buoyea@stjohns.edu
Publikováno v:
Review of Business. Jan2022, Vol. 42 Issue 1, p1-18. 18p.
Publikováno v:
Electronic Commerce Research.
Publikováno v:
Electronic Commerce Research and Applications. 58:101241
Publikováno v:
Advances in Digital Marketing and eCommerce ISBN: 9783031057274
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5b13863183fda3d29fbc6f1ae0a8765e
https://doi.org/10.1007/978-3-031-05728-1_7
https://doi.org/10.1007/978-3-031-05728-1_7
Publikováno v:
JOURNAL OF ADMINISTRATIVE SCIENCES AND POLICY STUDIES. 8
Autor:
Yanni Ping, Seung Lae Kim
Publikováno v:
International Journal of Operational Research. 45:344
Publikováno v:
International Journal of Business, Humanities and Technology. 9
Publikováno v:
Management and Organizational Studies. 6:1
Mobile commerce has become a driving force in retail industry in the past 20 years. Since Apple introduced its firstgeneration of iPhone in 2007, smartphone has penetrated about 70% of US population. Consequently, mobilecommerce has emerged from a su