Zobrazeno 1 - 10
of 58
pro vyhledávání: '"Yanliu Huang"'
Publikováno v:
Journal of Consumer Psychology (John Wiley & Sons, Inc. ). Jan2023, Vol. 33 Issue 1, p115-122. 8p.
Publikováno v:
European Journal of Marketing. 57:1442-1466
Purpose This paper aims to examine how a stereotype threat, which entails being aware of a negative stereotype about one’s social group (e.g. gender), affects consumers’ price perceptions. Design/methodology/approach The authors conducted four st
Autor:
CHEN WANG1 chen.wang635@drexel.edu, YANLIU HUANG2 yh364@drexel.edu
Publikováno v:
Journal of Consumer Research. Feb2018, Vol. 44 Issue 5, p1052-1067. 16p. 1 Chart, 2 Graphs.
Autor:
Wenyan Yin1, Yanliu Huang1
Publikováno v:
Advances in Consumer Research. 2022, Vol. 50, p669-673. 5p.
Publikováno v:
Journal of Consumer Psychology. 33:115-122
Autor:
Nusrat, Farhana1 fn68@drexel.edu, Yanliu Huang1
Publikováno v:
AMA Summer Academic Conference Proceedings. 2021, Vol. 32, p553-556. 4p.
Autor:
Nusrat, Farhana1 fn68@drexel.edu, Yanliu Huang1
Publikováno v:
AMA Summer Academic Conference Proceedings. 2021, Vol. 32, p406-409. 4p.
Autor:
Leilei Gao1 lgao@cuhk.edu.hk, Yanliu Huang2 yh364@drexel.edu, Simonson, Itamar3 itamars@stanford.edu
Publikováno v:
Journal of Marketing. Nov2014, Vol. 78 Issue 6, p143-156. 14p. 1 Color Photograph, 3 Black and White Photographs, 2 Diagrams, 2 Charts.
The effect of voluntary versus compulsory preventive behavior on consumer adaptation during COVID-19
Publikováno v:
Health marketing quarterly.
Consumers have been taking various preventive measures during COVID-19. We propose that people who take voluntary (vs. compulsory) preventive actions are better able to adapt to different aspects of life changes. In four studies, we demonstrate that
Autor:
HUI, SAM K.1 khui@stern.nyu.edu, YANLIU HUANG2 yh364@drexel.edu, SUHER, JACOB jacob.suher@phd.mccombs.utexas.edu, INMAN, J. JEFFREY3 jinman@katz.pitt.edu
Publikováno v:
Journal of Marketing Research (JMR). Aug2013, Vol. 50 Issue 4, p445-462. 18p. 3 Black and White Photographs, 2 Illustrations, 7 Charts.