Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Yanlai Chu"'
Publikováno v:
AMA Winter Academic Conference Proceedings; 2024, Vol. 35, p1039-1042, 4p
Publikováno v:
International Journal of Research in Marketing. 38:615-638
An overlooked strategic benefit of mergers and acquisitions (M&As) is their impact on brand equity. M&As may affect consumer brand preferences, which in turn will affect a firm’s profit. We develop a structural model with a difference-in-difference
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4235846fc65d8ce27c6594f17f6a57b4
https://doi.org/10.1016/j.ijresmar.2020.11.006
https://doi.org/10.1016/j.ijresmar.2020.11.006
Publikováno v:
SSRN Electronic Journal.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3911bde0c71f697bc54f152611c29528
https://doi.org/10.2139/ssrn.3973237
https://doi.org/10.2139/ssrn.3973237
Publikováno v:
SSRN Electronic Journal.
Comparative marketing communication has emerged as an important area of managerial and scholarly inquiry. In the pharmaceutical industry, it has been practiced in detailing, the personal selling to physicians. With physician-level panel data of detai
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1932ac92aeb674558a7411c3f69784c4
https://doi.org/10.2139/ssrn.3886132
https://doi.org/10.2139/ssrn.3886132
Publikováno v:
Academica-e: Repositorio Institucional de la Universidad Pública de Navarra
Universidad Pública de Navarra
Academica-e. Repositorio Institucional de la Universidad Pública de Navarra
instname
Universidad Pública de Navarra
Academica-e. Repositorio Institucional de la Universidad Pública de Navarra
instname
As the importance of online grocery shopping increases, both pure-play online grocers and multichannel grocers are likely to be interested in setting optimal prices for their online stores. We use a unique household scanner panel dataset to investiga
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a28ae00dede831386775667d75869ef5
https://hdl.handle.net/2454/36001
https://hdl.handle.net/2454/36001
Autor:
Junhong Chu, Yanlai Chu
Publikováno v:
SSRN Electronic Journal.
This paper adopts a novel perspective to assess the direct and spillover impacts of tariff wars in the context of globalized production and social media. Using automobile sales data in China that contain each product’s country of production and cou
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::80b8982f5298b7f7715256ae4fcc5062
https://doi.org/10.2139/ssrn.3387753
https://doi.org/10.2139/ssrn.3387753
Akademický článek
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