Engagement of Ethnic-Minority Consumers with Electronic Word of Mouth (eWOM) on Social Media: The Pivotal Role of Intercultural Factors

Autor: Shalom Levy, Yaniv Gvili, Hayiel Hino

Publikováno v: Journal of Theoretical and Applied Electronic Commerce Research, Vol 16, Iss 7, Pp 2608-2632 (2021)

Social network sites (SNS) facilitate eWOM communication among consumers of different cultures. Building on contact theory and the theory of planned behavior, we propose a conceptual framework that integrates intercultural factors as predictors of mi

Externí odkaz: https://doaj.org/article/73a6df16136144e095e077bdbfae7161

Moving towards healthy: cuing food healthiness and appeal

Autor: Moty Amar, Yaniv Gvili, Aner Tal

Publikováno v: Journal of Social Marketing. 11:44-63

Purpose This paper aims to offer social marketers an innovative method to promote healthy foods. This method demonstrates the effectiveness of indirect communication in attracting consumers to healthy foods. Further, it aims to offer a way to promote

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::78fb41a849341f0e6af8c7b5c9661199
https://doi.org/10.1108/jsocm-03-2019-0038

Visual Size Matters: The Effect of Product Depiction Size on Calorie Estimates

Autor: Moty Amar, Aner Tal, Yaniv Gvili

Publikováno v: International Journal of Environmental Research and Public Health, Vol 18, Iss 12392, p 12392 (2021)
International Journal of Environmental Research and Public Health
International Journal of Environmental Research and Public Health; Volume 18; Issue 23; Pages: 12392

Consumers’ calorie estimates are often biased and inaccurate. Even the presence of relevant nutritional information may not suffice to prevent consumer biases in calorie estimation. The current work demonstrates across two studies that visual cues

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2695f014a1729a14e01bad91a10a3ca7
https://www.mdpi.com/1660-4601/18/23/12392

Online shopper engagement in price negotiation: the roles of culture, involvement and eWOM

Autor: Shalom Levy, Yaniv Gvili

Publikováno v: International Journal of Advertising. 39:232-257

The strategy of inviting online shoppers to negotiate product prices has been employed by numerous online sellers due to its benefits for buyers and sellers. Social media facilitates sharing inform...

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::6f896affadc5e072e274f1c868a29d32
https://doi.org/10.1080/02650487.2019.1612621

Consumer engagement with eWOM on social media: the role of social capital

Autor: Yaniv Gvili, Shalom Levy

Publikováno v: Online Information Review. 42:482-505

Purpose The nature of digital media channels are important factors in explaining consumers’ behavior over the Web, and specifically on social network sites (SNS). The purpose of this paper is to propose a conceptual framework explaining consumer en

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::74e6cee3fad450aeb737907fe9c3cd1c
https://doi.org/10.1108/oir-05-2017-0158