Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Yangjuan Hu"'
Publikováno v:
AMA Summer Academic Conference Proceedings. 2020, Vol. 31, p127-130. 4p.
Autor:
Shubin Yu, Yangjuan Hu
Publikováno v:
Journal of Retailing and Consumer Services. 54:102010
In social media marketing, celebrity endorsement is a widely used strategy. Luxury brands use their social media accounts to post pictures of celebrities using their products. However, they would be confronted with the dilemma of whether to standardi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5fbd9f384601d5ad1ff47f8d5740fc22
https://doi.org/10.1016/j.jretconser.2019.102010
https://doi.org/10.1016/j.jretconser.2019.102010
Autor:
Yangjuan Hu, Shubin Yu
Publikováno v:
Global Fashion Management Conference. 2018:162-162
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b642264371aac588e5b7bf03264bc7a0
https://doi.org/10.15444/gmc2018.02.03.04
https://doi.org/10.15444/gmc2018.02.03.04
Publikováno v:
Academy of Management Annual Meeting Proceedings; 2023, Vol. 2023 Issue 1, p87-87, 1p