Conceptual and strategic framework for the digitalization of modern retail as part of innovative marketing

Autor: Krasyuk Irina, Yanenko Marina, Nazarova Elmira

Publikováno v: E3S Web of Conferences, Vol 164, p 09006 (2020)

Change of a market situation causes necessity of innovative development of economy that causes necessity in research of methodical bases of formation of innovative activity. In work the questions causing necessity of application of digital technologi

Externí odkaz: https://doaj.org/article/31c89597f8944572a69062a0a4b15df1

Organization, Planning and Control of Marketing Logistics

Autor: GRİSHCHENKO, Olga V., KİREEV, Vasiliy S., DUBROVA, Lyudmila İ., YANENKO, Marina B., VAKULENKO, Ruslan Ya.

Publikováno v: International Journal of Economics and Financial Issues, Vol 6, Iss 8, Pp 166-172 (2016)
Volume: 6, Issue: 8 166-172
International Journal of Economics and Financial Issues

In the majority of domestic firms physical distribution functions are usually considered to sales. Thus, it is supposed that essential difference between advertising and marketing operations is not available. The marketing logistics as the mechanism

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::80dbc38a33a79d00ae348d5816eb0cb5
https://dergipark.org.tr/tr/pub/ijefi/issue/32018/354091?publisher=http-www-cag-edu-tr-ilhan-ozturk

Digital platforms based marketing innovations: new development trends.

Autor: Sarygulov, A., Sergeev, V., Ungvári, L., Semmler, W., Krasnov, Alex, Nikonorov, Valentin, Yanenko, Marina

Publikováno v: SHS Web of Conferences; 2018, Vol. 44, pN.PAG-N.PAG, 8p