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Role of Product Experience in Product Purchase: Indian Users.

Autor: Sebastian, Toney¹ toney@iitg.ac.in, Yammiyavar, Pradeep G.² pradeep@iitg.ac.in, Jones, Stevan³ jones.s@pg.com

Publikováno v: SCMS Journal of Indian Management. Jan-Mar2019, Vol. 16 Issue 1, p95-104. 10p.

Cultural cognition in usability evaluation

Autor: Clemmensen, Torkil, Hertzum, Morten, Hornbæk, Kasper, Shi, Qingxin, Yammiyavar, Pradeep

Publikováno v: In Interacting with Computers 2009 21(3):212-220

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Usability in a cultural context:a report on the scope, process and research results of CultUsab - The Cultural Usability Project

Autor: Clemmensen, Torkil, Yammiyavar, Pradeep, Ørngreen, Rikke, Katre, Dinesh

Publikováno v: Clemmensen, T, Yammiyavar, P, Ørngreen, R & Katre, D 2010, Usability in a cultural context : a report on the scope, process and research results of CultUsab-The Cultural Usability Project . in D Katre, R Ørngreen, P Yammiyavar & T Clemmensen (eds), Human work interaction design : usability in social, cultural and organizational contexts . Springer, New York, IFIP Advances in Information and Communication Technology, no. 316, pp. 3-21 . https://doi.org/10.1007/978-3-642-11762-6

This paper focuses on presenting and discussing the aim, context, challenges, results, and impact of the Cultural usability project named as CultUsab. This project was a four year international research effort from 2006 to 2009, which was supported b

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=pure_au_____::92f98bf6c9481fca3ad290f293618291
https://pure.au.dk/portal/da/publications/usability-in-a-cultural-context(595cd650-fd58-11df-af56-000ea68e967b).html