An empirical illustration of the transformation process of purchasing : An application of the system dynamic modelling approach

Autor: Yamen Koubaa

Publikováno v: The International Journal of Logistics Management, 2016, Vol. 27, Issue 1, pp. 167-187.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/IJLM-06-2012-0041

Multimodal Perceptual Processing of Cues In Food Ads: Do You Smell What You See?

Autor: Amira Eleuch, Yamen Koubaa

Publikováno v: Journal of Advertising Research. 61:78-94

In food advertisements, consumers often get inputs from only a few senses and rely on crossmodal interactions to represent those advertisement features from which they are not getting sensory stimulation. In doing so, they create multimodal mental im

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::928a8d549be8801badc2de762d337ce5
https://doi.org/10.2501/jar-2020-006

Odour-induced Taste Enhancement and Consumption of Low-sugar Pastry

Autor: Yamen Koubaa

Publikováno v: International Journal of Market Research. 59:749-765

This paper describes a study that tests for the enhancement of low-sugar pastry via olfaction and examines its effects on pastry consumption. Olfactory taste enhancement preserves the nutritional benefits of low-sugar pastry while retaining the pleas

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::f3653ca2c21ffaa5e6cd706f6fee6f25
https://doi.org/10.2501/ijmr-2017-052

La promotion olfactive des produits sans-sucres

Autor: Yamen, Koubaa, Fatiha, Fort, Boudali, Rim Methamem

Publikováno v: 35. Congrès de l’Association Française de Marketing (AFM)
35. Congrès de l’Association Française de Marketing (AFM), May 2019, Le Havre, France

National audience; In food marketing, olfaction is found to enhance taste perception and food consumption. It has been concluded that a congruent ambient olfactory stimulation can take on taste properties (Meierhenrich et al., 2005). Olfactory and gu

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::b609b209d439e525cca4959c676b41de
https://hal.inrae.fr/hal-02958616

Digital Economy. Emerging Technologies and Business Innovation

Autor: Rim Jallouli, Anton Nijholt, Mohamed Anis Bach Tobji, Yamen Koubaa

Publikováno v: Lecture Notes in Business Information Processing ISBN: 9783319977485

This book constitutes the refereed proceedings of the Third International Conference on Digital Economy, ICDEc 2018, held in Brest, France in May 2018. The conference was founded in 2016 to discuss innovative research and projects related to the supp

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c710e8197e039ee620c7190feecba142
https://doi.org/10.1007/978-3-319-97749-2