Zobrazeno 1 - 10
of 36
pro vyhledávání: '"Yakimova, Raisa"'
Yes
The study extends customer-led co-creation research to the related staff-led value co-creation domain. In particular, the purpose of the study is to investigate the role of staff engagement as a facilitator of staff-led value co-creation. De
The study extends customer-led co-creation research to the related staff-led value co-creation domain. In particular, the purpose of the study is to investigate the role of staff engagement as a facilitator of staff-led value co-creation. De
Externí odkaz:
http://hdl.handle.net/10454/10371
Yes
Brand champions are responsible for encouraging employee commitment to the corporate brand strategy. They strongly believe in and identify with the brand concept—the company’s selected brand meaning, which underpins corporate brand strat
Brand champions are responsible for encouraging employee commitment to the corporate brand strategy. They strongly believe in and identify with the brand concept—the company’s selected brand meaning, which underpins corporate brand strat
Externí odkaz:
http://hdl.handle.net/10454/13000
Publikováno v:
Journal of Product & Brand Management, 2021, Vol. 30, Issue 6, pp. 806-818.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-03-2020-2784
Publikováno v:
In Industrial Marketing Management April 2021 94:66-89
Formal control influence on franchisee trust and brand-supportive behavior within franchise networks
Publikováno v:
In Industrial Marketing Management January 2019 76:123-135
Publikováno v:
Journal of Service Management, 2017, Vol. 28, Issue 2, pp. 250-264.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JOSM-10-2015-0326
Publikováno v:
Journal of Business & Industrial Marketing, 2007, Vol. 22, Issue 6, pp. 394-399.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/08858620710780154
Autor:
Yakimova., Raisa
This thesis was scanned from the print manuscript for digital preservation and is copyright the author. Researchers can access this thesis by asking their local university, institution or public library to make a request on their behalf. Monash staff
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::30da4b897cd31e7817a66c64ea99db5e
Autor:
Merrilees, Bill1 (AUTHOR) Bill.Merrilees@griffith.edu.au, Miller, Dale1 (AUTHOR), Yakimova, Raisa2 (AUTHOR)
Publikováno v:
Journal of Nonprofit & Public Sector Marketing. Jan-Mar2020, Vol. 32 Issue 1, p25-46. 22p. 4 Charts.
Autor:
Yakimova, Raisa1 ryak2@student.monash.edu, Beverland, Michael2
Publikováno v:
Journal of Brand Management. Aug2005, Vol. 12 Issue 6, p445-460. 16p. 1 Diagram, 3 Charts.