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Publikováno v:
Journal of Consumer Behaviour
Journal of Consumer Behaviour, Wiley, 2021, 20 (3), pp.550-563. ⟨10.1002/cb.1884⟩
Journal of Consumer Behaviour, Wiley, 2021, 20 (3), pp.550-563. ⟨10.1002/cb.1884⟩
International audience; Consumers' internalisation of social norms is at work when they make routine, healthier food choices in everyday contexts. We investigate the dynamics of this phenomenon in Singapore, where over 98% of consumer food products a