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Publikováno v:
Frontiers in Psychology, Vol 10 (2019)
Internet slang is a new language with innovative and novel characteristics, and its use can be considered a form of creative advertising. Embedding internet slang into advertisements can thus enhance their creative quality and increase the attention
Externí odkaz:
https://doaj.org/article/4fe117c77d7f46b0ac0a4ca50e76b2e6
Publikováno v:
Frontiers in Psychology
Frontiers in Psychology, Vol 10 (2019)
Frontiers in Psychology, Vol 10 (2019)
Internet slang is a new language with innovative and novel characteristics, and its use can be considered a form of creative advertising. Embedding internet slang into advertisements can thus enhance their creative quality and increase the attention
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9b6809fcfd6dc8f928b134b2d0fb917b
https://pubmed.ncbi.nlm.nih.gov/31231278
https://pubmed.ncbi.nlm.nih.gov/31231278