Zobrazeno 1 - 10
of 46
pro vyhledávání: '"Yaeri Kim"'
Autor:
Yaeri Kim, Seojin Stacey Lee
Publikováno v:
Frontiers in Psychology, Vol 13 (2022)
Would the life-threatening pandemic impact pro-environmental behavior? This study demonstrates the effects of coronavirus disease 2019 (COVID-19) on pro-environmental product consumption. Two experimental studies manipulated individuals’ COVID-19 c
Externí odkaz:
https://doaj.org/article/037702d4116b4412aa0563380928a102
Publikováno v:
SAGE Open, Vol 11 (2021)
This study examined the influencing factors on consumers’ intention to use wearable devices in health care (WDH). Although the importance of the WDH market is increasing, existing empirical study results on WDH have been selectively investigated ba
Externí odkaz:
https://doaj.org/article/a516e2f874b949de81d9f0ae98df4932
Autor:
Guiyoung Son, Yaeri Kim
Publikováno v:
Complexity, Vol 2021 (2021)
Emotion plays a crucial role in understanding each other under natural communication in daily life. Electroencephalogram (EEG), based on emotion classification, has been widely utilized in the fields of interdisciplinary studies because of emotion re
Externí odkaz:
https://doaj.org/article/9a1dcb155f094088b08891715ccb8cd9
Publikováno v:
Frontiers in Psychology, Vol 11 (2020)
In marketing, the use of visual-art-based designs on products or packaging crucially impacts consumers’ decision-making when purchasing. While visual art in product packaging should be designed to induce consumer’s favorable evaluations, it shoul
Externí odkaz:
https://doaj.org/article/f131c9176861475bb3827fdf0f2692d0
Autor:
Yaeri Kim, Kiwan Park
Publikováno v:
Frontiers in Psychology, Vol 11 (2020)
This research investigates the novel link between consumers’ support for underdog brands and their ethical expectations of such brands and finds that the underdog brand positioning may not always be beneficial. Rather, we argue that the identificat
Externí odkaz:
https://doaj.org/article/893b50147704452f9edbc2bab945fc07
Autor:
Yaeeun Kim, Yaeri Kim
Publikováno v:
Frontiers in Psychology, Vol 11 (2020)
This study investigates how consumers’ intentions related to prosocial campaigns were accompanied by metacognitive experiences. Two studies examined how the relationship between appeal type (self-benefit vs. social benefit) and the level of process
Externí odkaz:
https://doaj.org/article/998fc58424ce43dbb7a91088bc5b81c2
Publikováno v:
Sensors, Vol 20, Iss 17, p 5016 (2020)
This study aimed to explore how the type and visual modality of a recommendation agent’s identity affect male university students’ (1) self-reported responses to agent-recommended symbolic brand in evaluating the naturalness of virtual agents, hu
Externí odkaz:
https://doaj.org/article/79ae00444b9947dd8b6a1317ca7ff915
Publikováno v:
Asia Marketing Journal, Vol 17, Iss 3, Pp 105-127 (2015)
This study compares experienced and inexperienced consumers’ patterns in cue utilisation in product evaluations in the arts market. Borrowing the notion of high- and low-scope cues introduced by the cue-diagnosticity framework, we differentiate bet
Externí odkaz:
https://doaj.org/article/7bb1b7e32190407da2f004b9ce619870
Publikováno v:
Social Behavior and Personality: an international journal. 50:1-10
We explored how consumer attitudes toward service delivery types (selfservice technology vs. face-to-face) differ in a private consumption context depending on the brand personality (underdog brand vs. topdog brand). Using banking service (Study 1) a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ae5b6f2f018fb78cb0a46417c99c60e1
https://doi.org/10.2224/sbp.11322
https://doi.org/10.2224/sbp.11322
Publikováno v:
Social Behavior and Personality: an international journal. 50:1-13
This research explored the effects of service delivery types (conventional face-to-face service vs. self-service technologies; SSTs) and brand personality (underdog brand vs. top-dog brand) on consumers' brand attitudes. Study 1 revealed that consume
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5912bbe1a97683fdf3c314618d8c8fa4
https://doi.org/10.2224/sbp.11237
https://doi.org/10.2224/sbp.11237