Zobrazeno 1 - 10
of 16
pro vyhledávání: '"YING-CHAN TANG"'
Autor:
Min-Hua Wu1 mhwu8@mail.chihlee.edu.tw, Ying-Chan Tang2
Publikováno v:
Corporate Management Review. 2020, Vol. 40 Issue 1, p127-166. 40p.
Publikováno v:
Social Behavior & Personality: an international journal. 2016, Vol. 44 Issue 3, p519-528. 10p.
Publikováno v:
Social Behavior and Personality: an international journal. 44:519-527
We investigated the effects of objective knowledge and information cues on consumer financial decisions, and examined the moderating effects of field dependence–independence on the decision-making process. Participants were grouped into 2 clusters,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::642c6df1a60fadfd4ff0470b4e216266
https://doi.org/10.2224/sbp.2016.44.3.519
https://doi.org/10.2224/sbp.2016.44.3.519
Autor:
Min-Hua Wu, Ying-Chan Tang
Publikováno v:
Journal of Education & Psychology / Jiàoyù Yǔ Xīnlǐ Yánjiū.; 2021, Vol. 44 Issue 1, p127-166, 40p
Publikováno v:
British Food Journal. 116:80-90
Purpose – The aim of this paper is to investigate an optimal promotional strategy of intra-category cross-selling on culinary products for the fiercely competitive, fast-moving consumer goods (FMCG) industry. Design/methodology/approach – A linea
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a1d556326d9c9c119910d022493587b7
https://doi.org/10.1108/bfj-12-2011-0306
https://doi.org/10.1108/bfj-12-2011-0306
Publikováno v:
Advances in Chinese Brand Management ISBN: 9781352000108
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::56c264998775fc6c9d2815ad986fb4a6
https://doi.org/10.1057/978-1-352-00011-5_12
https://doi.org/10.1057/978-1-352-00011-5_12
Autor:
Fen-May Liou1 mayliou@mail.ypu.edu.tw, Ying-Chan Tang2 etang@mail.nctu.edu.tw, Jean-Yi Chen1 pon11290831@yahoo.com.tw
Publikováno v:
Health Care Management Science. Dec2008, Vol. 11 Issue 4, p353-358. 6p. 3 Charts.
Publikováno v:
Journal of Brand Management. Jun2008, Vol. 15 Issue 6, p399-411. 13p. 4 Charts.
Autor:
Fen May Liou, Ying-Chan Tang
Publikováno v:
Strategic Management Journal. 31:39-57
A central problem in strategic management is how the inference ‘sustainable competitive advantage generates sustainable superior performance’ can be put into practice. In this article we develop a theoretical framework to understand the causal re
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::26c16ad0f7284a08784a512c5a95e6cc
https://doi.org/10.1002/smj.799
https://doi.org/10.1002/smj.799
Publikováno v:
Journal of Brand Management. 15:399-411
Brand extension has been recognised as a strategic asset by most companies. Since the original study of Aaker and Keller,1 research on brand extensions has mostly focused on what causes an extension’s success.2,3 Analogous to consumer marketing, br
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ff287fee185f8fb6187b1b3dff2bc2d9
https://doi.org/10.1057/bm.2008.7
https://doi.org/10.1057/bm.2008.7