Zobrazeno 1 - 10
of 18
pro vyhledávání: '"YEUJUN YOON"'
Publikováno v:
Applied Sciences, Vol 12, Iss 4, p 2143 (2022)
Prior research on consumers’ web searches primarily examined the effect of web searches on product sales or the characteristics of the web searchers. Differing from prior research, we investigate the effect of marketing activities on web search vol
Externí odkaz:
https://doaj.org/article/c629d78fb6354eb5a0c3eb7e820405a4
Publikováno v:
Journal of Brand Management. 28:578-595
This study investigated a new role of tourism as a brand management tool for multinational firms (MNFs) whose country of origin is a tourist destination. Through an increased understanding of the external effect of international tourism at the firm l
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::51db438c0ec1c98500936527ddb479fd
https://doi.org/10.1057/s41262-021-00245-7
https://doi.org/10.1057/s41262-021-00245-7
Publikováno v:
International Journal of Sports Marketing and Sponsorship. 22:262-292
PurposeThis study aims to examine the “external effect” of a migrated star player on their domestic sport industries. By exploring the new aspect of star power, this study provides important insight and critical implication to many relevant stake
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5005ad4fc3521fbd853f3e06f5fdf713
https://doi.org/10.1108/ijsms-09-2019-0093
https://doi.org/10.1108/ijsms-09-2019-0093
Autor:
Yan Feng, Yeujun Yoon
Publikováno v:
Journal of Brand Management. 27:237-265
In this study, we empirically examine the dynamic development mechanism of team brand equity by proposing a set of team brand equity development model and team brand demand models using comprehensive Major League Baseball data set. Taking advantage o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b57009907db2d738b3da73b49db00619
https://doi.org/10.1057/s41262-019-00156-8
https://doi.org/10.1057/s41262-019-00156-8
Autor:
YEUJUN YOON1 yoony@phbs.pku.edu.cn, POLPANUMAS, CHARIN2 cebril@gmail.com, YOUNG JOON PARK1 yjpark@phbs.pku.edu.cn
Publikováno v:
Journal of Advertising Research. Jun2017, Vol. 57 Issue 2, p144-158. 15p.
Publikováno v:
Sustainability, Vol 12, Iss 9906, p 9906 (2020)
Sustainability
Volume 12
Issue 23
Sustainability
Volume 12
Issue 23
This study investigates the online spectating behavior of sports fans. Due to the great mobility and low opportunity/switching costs, webcast sports fans&rsquo
spectating behaviors are distinct from those associated with traditional spectating c
spectating behaviors are distinct from those associated with traditional spectating c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ea3c451051d5a908f49676e5487b0852
https://www.mdpi.com/2071-1050/12/23/9906
https://www.mdpi.com/2071-1050/12/23/9906
Publikováno v:
International Journal of Sports Marketing and Sponsorship. 19:258-275
Purpose Experiences of high quality games between top-class sports teams could influence sports fans’ decision to attend the domestic sports games. For example, soccer fans who watched the World Cup games between the best national teams are likely
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::875be822c8011c2d30e19500bddbbcc9
https://doi.org/10.1108/ijsms-06-2016-0036
https://doi.org/10.1108/ijsms-06-2016-0036
Publikováno v:
Electronic Commerce Research. 19:131-158
Most previous literatures focus on the micro level default risk of individual borrowers whereas the platform default risk has not been rigorously studied yet. In this paper, we investigate the factors affecting platform default risk by employing the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3346c3be35aabb34a7420a48915b9957
https://doi.org/10.1007/s10660-018-9291-1
https://doi.org/10.1007/s10660-018-9291-1
Publikováno v:
Sustainability
Volume 13
Issue 19
Sustainability, Vol 13, Iss 10912, p 10912 (2021)
Volume 13
Issue 19
Sustainability, Vol 13, Iss 10912, p 10912 (2021)
In this paper, we study the online consumer review generation process by analyzing 37.12 million online reviews across nineteen product categories obtained from Amazon.com. This study revealed that the discrepancy between ratings by others and consum
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6f7e5df1de1ef2cdc75636f666711dcc
https://doi.org/10.3390/su131910912
https://doi.org/10.3390/su131910912
Publikováno v:
International Journal of Research in Marketing. 34:694-716
We investigate how manufacturers' advertising competition, when advertising has a dynamic impact on the goodwill that affects market demand, interacts with the price competition in a manufacturer-retailer channel. Specifically, we examine the strateg
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f24bb5921c01063fb4dc8cf57df28afa
https://doi.org/10.1016/j.ijresmar.2017.04.001
https://doi.org/10.1016/j.ijresmar.2017.04.001