Zobrazeno 1 - 10
of 20
pro vyhledávání: '"YACHENG SUN"'
Autor:
Xuebin Cui1 cuixuebin@nju.edu.cn, Yacheng Sun2 sunyc@sem.tsinghua.edu.cn, Yubo Chen2 chenyubo@sem.tsinghua.edu.cn, Banggang Wu3 wubg@scu.edu.cn
Publikováno v:
Journal of Interactive Marketing. Aug2022, Vol. 57 Issue 3, p457-471. 15p.
Publikováno v:
Harvard Business Review Digital Articles. 6/27/2022, p1-6. 6p.
Publikováno v:
Operations Research. 69:1823-1841
Redemption hurdles, such as finite expiration terms and redemption thresholds, are common for customer reward programs. In “An Analysis of ‘Buy X, Get One Free’ Reward Programs,” Yan Liu, Yacheng Sun, and Dan Zhang study the economic rational
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7ad3de00c6065276daab5723565196d5
https://doi.org/10.1287/opre.2021.2128
https://doi.org/10.1287/opre.2021.2128
Autor:
JIEWEN HONG1 (AUTHOR) mkjiewen@ust.hk, YACHENG SUN2 (AUTHOR) Yacheng.Sun@Colorado.edu
Publikováno v:
Journal of Consumer Research. Aug2012, Vol. 39 Issue 2, p293-306. 14p. 2 Charts, 2 Graphs.
Autor:
Qian Yang, Weiwei Zhang, Shiyong Liu, Wenjin Gong, Youli Han, Jun Lu, Donghong Jiang, Jingchun Nie, Xiaokang Lyu, Rugang Liu, Mingli Jiao, Chen Qu, Mingji Zhang, Yacheng Sun, Xinyue Zhou, Qi Zhang
Publikováno v:
Proceedings of the National Academy of Sciences of the United States of America; 7/18/2023, Vol. 120 Issue 29, p1-9, 30p
Autor:
Yacheng Sun, Vineet Kumar
Publikováno v:
Management Science. 66:2706-2734
We examine how operational or technological transformation impacts consumer value, as well as the effectiveness of a firm’s pricing strategies. We develop a model of multidimensional screening featuring forward-looking consumers who make short-run
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f9a6db9c42d8d25f44afed0f440453db
https://doi.org/10.1287/mnsc.2019.3315
https://doi.org/10.1287/mnsc.2019.3315
Publikováno v:
Optics & Laser Technology. 158:108838
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::66d5c86ff7868ba7e9c64277171b946e
https://doi.org/10.1016/j.optlastec.2022.108838
https://doi.org/10.1016/j.optlastec.2022.108838
Autor:
Yacheng Sun, Dan Zhang
Publikováno v:
Management Science. 65:3889-3903
A little-understood phenomenon of customer reward programs is the prevalent use of finite reward expiration terms. We develop a theoretical framework to investigate the economic rationale behind this phenomenon and the trade-off between short and lon
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0e21d505c3292bba14c41206073ddb1e
https://doi.org/10.1287/mnsc.2018.3115
https://doi.org/10.1287/mnsc.2018.3115
Motivation of User-Generated Content: Social Connectedness Moderates the Effects of Monetary Rewards
Publikováno v:
Marketing Science. 36:329-337
The creation and sharing of user-generated content such as product reviews has become increasingly “social,” particularly in online communities where members are connected. While some online communities have used monetary rewards to motivate prod
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::85be68b27aa8f8b50ce1ba0917006f41
https://doi.org/10.1287/mksc.2016.1022
https://doi.org/10.1287/mksc.2016.1022
Autor:
Yacheng Sun1 yacheng.sun@colorado.edu, Shibo Li2 shili@indiana.edu, Baohong Sun3 bhsun@ckgsb.edu.cn
Publikováno v:
Marketing Science. Sep/Oct2015, Vol. 34 Issue 5, p646-668. 23p. 9 Charts, 11 Graphs.