Consumer engagement captured in online endorsement (A case study in hijab endorsement)

Autor: Ahmad Cahyo Nugroho, Y. Yudani, Nalal Muna, Fajria Fatmasari

Publikováno v: Global Competitiveness: Business Transformation in the Digital Era ISBN: 9780429202629
Global Competitiveness: Business Transformation in the Digital Era

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::121779e37738fa94dd105ba642136c60
https://doi.org/10.1201/9780429202629-49