Výsledky vyhledávání - "Xuan (Jade) Wu"

Akademický článek

Elements of Style in Floral Arrangements: How Discerning Are Consumers Toward Floristry Design Principles and How Much Are They Willing to Pay?

Autor: Melinda Knuth, Vanessa Woods, Xuan (Jade) Wu, Charlie Hall, Marco Palma

Publikováno v: HortScience, Vol 58, Iss 12 (2023)

Florists use design theory to create arrangements that they assume will be pleasing to consumers, thus increasing purchase rates and spending. However, certain elements of design theory and their relationship with consumer acceptance and spending hav

Externí odkaz: https://doaj.org/article/b448d203023e45dba20459f5810ef2f6

Zobrazit plný text záznamu

Akademický článek

Increasing Profit Margins by Substituting Species in Floral Arrangements

Autor: Xuan (Jade) Wu, Melinda J. Knuth, Charles R. Hall, Marco A. Palma

Publikováno v: HortTechnology, Vol 31, Iss 1, Pp 19-26 (2020)

Flower species is one of the key determinants of the aesthetic and economic value of floral products. This research study sought to evaluate whether consumer perceptions of the aesthetic appeal and monetary valuations of floral arrangements change by

Externí odkaz: https://doaj.org/article/d2b5d827ebc7492b8fc1c55325a685dc

Zobrazit plný text záznamu