Zobrazeno 1 - 10
of 18
pro vyhledávání: '"Xingyao Ren"'
Publikováno v:
International Journal of Consumer Studies. 47:1139-1156
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::888aa752778bf3f726fbb8cb59b83b06
https://doi.org/10.1111/ijcs.12894
https://doi.org/10.1111/ijcs.12894
Autor:
NAN ZHOU1, XINGYAO REN2
Publikováno v:
Academy of Management Annual Meeting Proceedings. 2022, Vol. 2022 Issue 1, p1-6. 6p.
Publikováno v:
Industrial Marketing Management. 85:254-268
The effectiveness of contracts in terms of cooperative efficiency and relational outcomes in interorganizational relationships has become critical in today's volatile markets. However, extant research on the effect of contracts on trust has found inc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ac3d135326195ca4c7a3e4f1765ce571
https://doi.org/10.1016/j.indmarman.2019.09.006
https://doi.org/10.1016/j.indmarman.2019.09.006
Publikováno v:
Journal of the Academy of Marketing Science. 48:331-349
Enhancing compliance among channel members is a core, challenging issue in channel management. Building upon social comparison theory, we argue that distributors’ compliance with channel programs may hinge upon their motivation and their perceived
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::441d1c39bca49aa4a955a76d7e36a489
https://doi.org/10.1007/s11747-019-00681-7
https://doi.org/10.1007/s11747-019-00681-7
Publikováno v:
SSRN Electronic Journal.
To understand the effect of increasingly popular, multi-dimensional online reviews on product sales, we extend the overall-rating-based analysis by incorporating multi-dimensional ratings to examine how multi-dimensional review evaluations affect pro
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::87f757a892bbfe87845f95d2c97c886c
https://doi.org/10.2139/ssrn.3684996
https://doi.org/10.2139/ssrn.3684996
Publikováno v:
Journal of Services Marketing. 32:223-234
Purpose The effect of different formats of message delivery has received little theoretical and empirical examination. This research focuses on the effect of written relational communication formats used by service providers. This study aims to answe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5100668a316cb2238ae07a3e7b89c387
https://doi.org/10.1108/jsm-04-2017-0133
https://doi.org/10.1108/jsm-04-2017-0133
Publikováno v:
Nankai Business Review International. 6:199-222
Purpose – This paper aimed to analyze the short- and long-term effects of the breadth and depth of seller competition on the performance of platform companies, and investigated the underlying mechanisms of customers’ two-sided marketing tactics o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::21cea488a8bae19325e535ed1bde8002
https://doi.org/10.1108/nbri-02-2015-0006
https://doi.org/10.1108/nbri-02-2015-0006
Publikováno v:
Industrial Marketing Management. 39:593-604
This study develops an integrated model of managing channel relationships that involves task and institutional environment perspectives. Using survey data from automobile dealers in China, the authors provide empirical evidence to demonstrate the uti
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a9d5a86c98b338795dea9f5a8f045c37
https://doi.org/10.1016/j.indmarman.2009.09.002
https://doi.org/10.1016/j.indmarman.2009.09.002
Publikováno v:
AMA Summer Academic Conference Proceedings; 2020, Vol. 31, p1059-1061, 3p
Publikováno v:
Proceedings of the International Conference on Information Systems (ICIS); 2018, p1-17, 17p