Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Xiaoyi Sylvia Gao"'
Publikováno v:
European Journal of Marketing. 56:2250-2280
Purpose This paper aims to demonstrate how consumer clickstream data from a leading hotel search engine can be used to validate two hidden information processing stages – first eliminate alternatives, then choose – proposed by the revered informa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c67ffd95d73fde2375d6a4ccd5c72af9
https://doi.org/10.1108/ejm-09-2021-0678
https://doi.org/10.1108/ejm-09-2021-0678
Autor:
Xiaoyi Sylvia Gao, Sreya Kolay
Publikováno v:
Celebrating the Past and Future of Marketing and Discovery with Social Impact ISBN: 9783030953454
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::eb845406df19d1dc529839e9b8a5c89f
https://doi.org/10.1007/978-3-030-95346-1_72
https://doi.org/10.1007/978-3-030-95346-1_72
