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pro vyhledávání: '"Xanshunta L Polk"'
Publikováno v:
Management and Economics Research Journal. 8:1-6
The COVID-19-induced lockdowns of 2020 caused millions of people to make greater use of social media platforms, including the TikTok mobile app. With over 800 million users globally and more than $1 billion in revenues in 2020, TikTok has emerged as
Autor:
Daryl D. Green, Katherine Custer, Jesse Loyd, Joshua Pettijohn, Heidi O’Donnell, Xanshunta L Polk, Anna Johnson
Publikováno v:
Management and Economics Research Journal, Vol 6, Pp 1-7 (2020)
This case study examines the disruptive nature of Google’s strategy in the market place in order to assist researchers and practitioners for future endeavors. From this research, Google has been able to exploit its strengths of being an industry le
Autor:
Xanshunta L. Polk
Publikováno v:
Journal of Marketing Development and Competitiveness. 12
The AIDA model assists marketers in developing vibrant, memorable, and persuasive television, radio, print, and electronic communications. Communication of this nature motivates consumer engagement and action, in regards to goods, services, and ideas