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Akademický článek

The internationalisation of social marketing research

Autor: V. Dao Truong, Nam V.H. Dang, C. Michael Hall, X. Dam Dong

Publikováno v: Journal of Social Marketing, 2015, Vol. 5, Issue 4, pp. 357-376.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/JSOCM-04-2014-0025

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Measuring, evaluating, and documenting social marketing impact

Autor: Hanh Thi Hai Nguyen, V. Dao Truong, Quynh Pham, Ngoc Anh Tran, Stephen Graham Saunders, X. Dam Dong

Publikováno v: Journal of Social Marketing. 11:259-277

Purpose This paper aims to examine how social marketing intervention programmes to measure, evaluate and document social marketing impact. Design/methodology/approach A systematic review of 49 nutritional behaviour intervention programmes (2006–202

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::c0302e0aea7ea552b4490f08027d66b6
https://doi.org/10.1108/jsocm-11-2020-0224

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The internationalisation of social marketing research

Autor: Nam V. H. Dang, X. Dam Dong, V. Dao Truong, C. Michael Hall

Publikováno v: Journal of Social Marketing. 5:357-376

Purpose – This paper aims to investigate the internationalisation of social marketing research. Since the social marketing concept was introduced, it has captured increased research attention of scholars. This is evidenced by a growing number of pe

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::628e955c52329a96f1e71a4d01d0b847
https://doi.org/10.1108/jsocm-04-2014-0025

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