How do innovators adopt radical innovations from new technology ventures?

Autor: Wouters, J.P.M., Nijssen, E.J., Reynolds, K., White, J.C.

Publikováno v: Proceedings of the 2009 AMA Winter Marketing Educators Conference, 285-291
STARTPAGE=285;ENDPAGE=291;TITLE=Proceedings of the 2009 AMA Winter Marketing Educators Conference

Although the technology adoption/diffusion model is widely used as a framework for explaining and predicting the adoption of innovations attention for the specific circumstances under which innovators adopt radical new products from new technology ve

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https://research.tue.nl/nl/publications/c50b9d8c-4577-454b-bea5-98bc44fec5d4

Success factors of innovative B2C e-services

Autor: Bal, R., Wouters, J.P.M., Huijts, F., Wetzels, M.G.M., Avlonitis, G.J., Avlontis, G.J., Papavassiliou, N.

Publikováno v: Sustainable marketing leadership : a synthesis of polymorphous axioms, strategies and tactics

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https://research.tue.nl/nl/publications/3ce01cfa-9c73-41bc-bbd7-9b2f0de9149e

The effect of corporate image and service delivery on customer evaluative judgments in service organizations: analyzing an experimental study using partial least squares

Autor: Wetzels, M.G.M., Lindgreen, A., Ruyter, de, J.C., Wouters, J.P.M., Bliemel, F., Eggert, A., Fassott, G., Henseler, J.

Publikováno v: Handbuch PLS-Pfadmodellierung : Methode, Anwendung, Praxisbeispiele, 225-239
STARTPAGE=225;ENDPAGE=239;TITLE=Handbuch PLS-Pfadmodellierung : Methode, Anwendung, Praxisbeispiele

no abstract

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https://research.tue.nl/nl/publications/41148d92-65ab-470f-8454-162ba4333af7

Supervisory leadership in customer interaction centres: the effect on service employee performance

Autor: Wetzels, M.G.M., Ruyter, de, J.C., Lindgreen, A., Wouters, J.P.M., Davies, B., Dermody, J.

Publikováno v: Proceedings of the annual conference of the academy of marketing: Virtue in marketing

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https://research.tue.nl/nl/publications/5a3c2657-47e7-49be-b374-3243af93c94b

The impact of self-service technology on customer evaluations and behavior: A cross-national and longitudinal study

Autor: Birgelen, van, M., Wetzels, M.G.M., Wouters, J.P.M., Munuera, J.L>

Publikováno v: Worldwide Marketing: Proceedings of the annual conference of the European marketing academy

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https://research.tue.nl/nl/publications/980fcef1-fb00-4119-8765-cd3504ce5194