Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Wottrich, V.M."'
Autor:
Wottrich, V.M.
Mobile apps are increasingly jeopardizing consumer privacy by collecting, storing, and sharing personal information. However, little is known about users’ responses to data collection and usage practices of apps. This dissertation investigated (1)
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=narcis______::160ef63d139dd41bf9133958b8760c58
https://dare.uva.nl/personal/pure/en/publications/privacy-exposed(47757177-b090-4c89-a147-868f7e3d9486).html
https://dare.uva.nl/personal/pure/en/publications/privacy-exposed(47757177-b090-4c89-a147-868f7e3d9486).html
Autor:
Smit, E.G., Segijn, C.M., van de Giessen, W., Wottrich, V.M., Vandeberg, L., Voorveld, H.A.M., Zabkar, V., Eisend, M.
Publikováno v:
Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement, 197-212
STARTPAGE=197;ENDPAGE=212;TITLE=Advances in Advertising Research VIII
Advances in Advertising Research VIII ISBN: 9783658187309
STARTPAGE=197;ENDPAGE=212;TITLE=Advances in Advertising Research VIII
Advances in Advertising Research VIII ISBN: 9783658187309
People are increasingly combining multiple media simultaneously (e.g., checking Facebook while watching television, listening to the radio while reading). Simultaneously using multiple media with different screens, audio sources, and content is refer
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b316e3d711fe1d090d2c3a8bdfb5e6ab
https://dare.uva.nl/personal/pure/en/publications/media-multitasking-and-the-role-of-task-relevance-in-background-advertising-processing(04b7e44f-594c-4b34-86ea-2da2188cdcfe).html
https://dare.uva.nl/personal/pure/en/publications/media-multitasking-and-the-role-of-task-relevance-in-background-advertising-processing(04b7e44f-594c-4b34-86ea-2da2188cdcfe).html
Publikováno v:
Advertising in new formats and media: current research and implications for marketers, 19-46
STARTPAGE=19;ENDPAGE=46;TITLE=Advertising in new formats and media: current research and implications for marketers
Vrije Universiteit Amsterdam
Eelen, J, Rauwers, R, Wottrich, V M, Voorveld, H A M & van Noort, G 2016, Consumer Responses to Creative Media Advertising: A Literature Review . in P de Pelsmacker (ed.), Advertising in new formats and media: Current research and implications for marketers . Emerald Group Publishing, Bingley, UK .
STARTPAGE=19;ENDPAGE=46;TITLE=Advertising in new formats and media: current research and implications for marketers
Vrije Universiteit Amsterdam
Eelen, J, Rauwers, R, Wottrich, V M, Voorveld, H A M & van Noort, G 2016, Consumer Responses to Creative Media Advertising: A Literature Review . in P de Pelsmacker (ed.), Advertising in new formats and media: Current research and implications for marketers . Emerald Group Publishing, Bingley, UK .
PurposeThis chapter provides an overview of the state of knowledge about creative media advertising; choosing a novel medium that implicitly communicates the message. It explains what creative media advertising is and how it differs from other unconv
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::51ade14e76c67ab83da0cb9ca644e096
https://hdl.handle.net/1871.1/915b4a76-d84a-4c2d-946b-e0d7f8884425
https://hdl.handle.net/1871.1/915b4a76-d84a-4c2d-946b-e0d7f8884425
Publikováno v:
Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative, 325-335
STARTPAGE=325;ENDPAGE=335;TITLE=Advances in Advertising Research (Vol. VI)
Advances in Advertising Research (Vol. VI) ISBN: 9783658105570
STARTPAGE=325;ENDPAGE=335;TITLE=Advances in Advertising Research (Vol. VI)
Advances in Advertising Research (Vol. VI) ISBN: 9783658105570
Nowadays, consumers are daily confronted with dozens of advertising messages due to an explosive media and advertising growth during the past decades. Compared to the 1970’s, where consumers where daily exposed to about 500 ads, today they are face
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2cc5e8d94c67735c0a735ec28bb3c10c
https://hdl.handle.net/11245/1.474474
https://hdl.handle.net/11245/1.474474
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