Zobrazeno 1 - 10
of 400
pro vyhledávání: '"Word of Mouth (WOM)"'
Publikováno v:
International Journal of Manpower, 2024, Vol. 45, Issue 9, pp. 1701-1719.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJM-12-2023-0721
Publikováno v:
Cogent Business & Management, Vol 11, Iss 1 (2024)
AbstractCustomers with a good experience with the product and point of sale will have more repurchase intention and spread the positive information to other customers. The trend of online and offline experience before deciding to buy is increasingly
Externí odkaz:
https://doaj.org/article/9c453fdb959141968ae1228cec5ac1b0
Publikováno v:
Nankai Business Review International, 2022, Vol. 15, Issue 2, pp. 177-206.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/NBRI-03-2022-0031
Autor:
Haverila, Matti, Currie, Russell, Haverila, Kai Christian, McLaughlin, Caitlin, Twyford, Jenny Carita
Publikováno v:
International Journal of Pharmaceutical and Healthcare Marketing, 2023, Vol. 18, Issue 2, pp. 300-324.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJPHM-01-2022-0009
Autor:
Dong Soo Kim
Publikováno v:
Asia Marketing Journal, Vol 26, Iss 1, Pp 23-30 (2024)
Firms often engage in manipulating online reviews as a promotional activity to influence consumers' evaluation on their products. With the prevalence of the promotional activities, consumers may notice and discount the reviews generated by the promot
Externí odkaz:
https://doaj.org/article/3c90e0459c104f9da3e7d7c6d6338f58
Autor:
Holger Schramm, Jana Kraft
Publikováno v:
Frontiers in Communication, Vol 9 (2024)
Although product placements in music videos are ubiquitous and a common form of advertising cooperation between companies and artists, few studies have addressed the topic, especially the artists' perceptions. This experimental online study examines
Externí odkaz:
https://doaj.org/article/dcb0a87f83a14d44bd85a03e50231015
Bitcoin adoption in online payments: examining consumer intentions and word-of-mouth recommendations
Publikováno v:
Future Business Journal, Vol 10, Iss 1, Pp 1-30 (2024)
Abstract Online retailers in emerging markets like South Africa are adopting Bitcoin payments. This study explores factors driving consumer adoption and word-of-mouth (WOM) recommendations for Bitcoin in online transactions. Using an integrated model
Externí odkaz:
https://doaj.org/article/d6a55317ece1420db9fe68ad461658f1
Publikováno v:
Palapa: Jurnal Studi Keislaman dan Ilmu Pendidikan, Vol 11, Iss 2, Pp 694-714 (2023)
This research explores the moderating influence of Customer Relationship Management (CRM) on Word of Mouth (WOM), service quality, and school location in relation to school selection decisions at AI Ibrah Gresik Integrated Islamic Middle School. The
Externí odkaz:
https://doaj.org/article/5f7a65ea33c84f61b2cd39925b2663aa
Publikováno v:
Kybernetes, 2022, Vol. 52, Issue 8, pp. 2868-2885.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/K-09-2021-0840
Publikováno v:
International Marketing Review, 2021, Vol. 40, Issue 1, pp. 28-48.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IMR-05-2021-0173