Zobrazeno 1 - 10
of 16
pro vyhledávání: '"Wooyoung (William) Jang"'
Publikováno v:
Frontiers in Sports and Active Living, Vol 3 (2021)
This study focuses on “game experiences” in the context of esports gameplay consumption and aims to identify adequate consumer groups based on their esports experience including perceptions of gameplay, watching, and purchasing hardware. The purp
Externí odkaz:
https://doaj.org/article/0efca5aa199c4f6bae2fe45a49439bc5
Publikováno v:
International Journal of Sports Marketing and Sponsorship. 24:311-332
PurposeThe tremendous market growth of mobile platforms for esports underscores the need to understand players' psychological states and consumption behavior. Based on flow theory, this study examines players' psychological states (flow and clutch ex
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::788f94815137f56082d0256f66b51f95
https://doi.org/10.1108/ijsms-07-2022-0134
https://doi.org/10.1108/ijsms-07-2022-0134
Autor:
Wooyoung (William) Jang1, Byon, Kevin K.2
Publikováno v:
Sport Marketing Quarterly. 2021, Vol. 30 Issue 3, p193-206. 14p.
Publikováno v:
Sport, Business and Management: An International Journal. 11:620-646
PurposeWhile each genre and gender has been revealed as significant moderators for esports gameplay intention, exploring the interaction effects between genre and gender could broaden our understanding of the drivers’ relative effects on esports ga
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::27c1e490acd227c430aece40797853ec
https://doi.org/10.1108/sbm-04-2021-0049
https://doi.org/10.1108/sbm-04-2021-0049
Publikováno v:
Sport, Business and Management: An International Journal. 11:89-108
PurposeRecently, Jang and Byon (2020) found that esports recreational gameplay consumption is causally linked to esports online media consumption. In the context of esports, live-streaming content (by individual creators) is a new type of media consu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8f56985d6011c393d73e375fcab2295d
https://doi.org/10.1108/sbm-10-2019-0087
https://doi.org/10.1108/sbm-10-2019-0087
Publikováno v:
The Journal of SPORT. 8:42-54
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::39c1ea10bbb990812d33609a0df18b1e
https://doi.org/10.21038/sprt.2020.0813
https://doi.org/10.21038/sprt.2020.0813
Publikováno v:
Sport Governance and Operations ISBN: 9781003213673
Sport Governance and Operations
Sport Governance and Operations
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ca1bbb552fc82b4c6a46aa63e25a864b
https://doi.org/10.4324/9781003213673-12
https://doi.org/10.4324/9781003213673-12
Autor:
Kevin K. Byon, Wooyoung (William) Jang
Publikováno v:
Sport Marketing Quarterly. 30
The purpose of this study was to examine the gender differences in the formation of esports gameplay intention. To this end, the determinants and esports gameplay intention were adopted from the Esports Consumption Model (ESC; Jang & Byon, 2020a). A
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fb2547b8dd4a5645d3bb21a3f09bcc29
https://doi.org/10.32731/smq.303.0921.03
https://doi.org/10.32731/smq.303.0921.03
Publikováno v:
Sustainability, Vol 13, Iss 8019, p 8019 (2021)
Sustainability
Volume 13
Issue 14
Sustainability
Volume 13
Issue 14
This study examined the effect of prior experience with esports gameplay on its antecedents and consequences. Prior experience is considered a significant factor in consumers’ intention and behavior, and in gameplay engagement it is considered the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9974f2204286314385f1e5d4f010738e
https://www.mdpi.com/2071-1050/13/14/8019
https://www.mdpi.com/2071-1050/13/14/8019
Publikováno v:
Frontiers in Sports and Active Living, Vol 3 (2021)
This study focuses on “game experiences” in the context of esports gameplay consumption and aims to identify adequate consumer groups based on their esports experience including perceptions of gameplay, watching, and purchasing hardware. The purp
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b5c9decbf345251ec9f733085310edc1
https://www.frontiersin.org/articles/10.3389/fspor.2021.669999/full
https://www.frontiersin.org/articles/10.3389/fspor.2021.669999/full